NEW YORK – November 14, 2022 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that Anić Outdoor, the largest provider of large-format out-of-home advertising in Croatia has joined the association. […]
Social media is having a moment…and not all in a positive light 😬 It’s been a… The post Is OOH a more brand-safe advertising channel? appeared first on Wrapify Blog. […]
Just a couple of sleeps now until the big annual Sixteen:Nine Mixer, and just a couple of sponsor profiles to go before the event ... […]
Digital signage has now moved from wish list to a critical mission for every industry and every space. Digital content has evolved from simple wayfinding or marketing messages to critical, context-sensitive, useful information, updated constantly. […]
End Users Can Join for Free (November 10, 2022, Warrenton VA) The Digital Signage Federation (DSF), the only non-for-profit independent voice of the digital signage ecosystem, has unveiled a new membership tier structure, the first overhaul of how members are categorized in seven years. The new tiers and members benefits are now live on the DSF website. […]
Out-of-home (OOH) media company Branded Cities has been awarded the operating rights to digital signage at The Well, an up-and-coming mixed-use development in downtown Toronto. Photo courtesy Branded Cities Out-of-home (OOH) media company Branded Cities has been awarded the operating rights to digital signage at The Well, an up-and-coming mixed-use development in downtown Toronto. […]
The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB) has launched a new “moving billboard” category within its out-of-home (OOH) market, in light of new member Hilite Outdoor. […]
San Diego, Calif.-based Sony Electronics’ new high-performance line-array speaker, SLS-1A, helps create new sound field coverage when paired with large format displays. It is thus ideal for education, corporate, retail and faith applications. The speaker solves common pain points for large and medium spaces with large format display. […]
I’ve started pointing out, via social media, when another publication that produces material about the digital signage industry happily copies and pastes “research” from ... […]
The Norfolk Tides joined the Daktronics Experience Podcast to share the evolution of their game-day experience with LED displays. […]
This is a clever, budget-friendly variation on big video walls in office lobbies – a projection-mapped feature that functions as a building directory and ... […]
The ever-changing digital out of home (DOOH) industry has a place for everyone. Find an application that makes sense for you or your clients and watch your sales skyrocket. […]
If you’ve been paying attention over the last few years, you’ll know that Out of Home has evolved into far more than just billboards. It’s a rapidly evolving media format, primarily due to the growth of Digital Out of Home media (DOOH), that continues to embrace new trends and bring new opportunities. […]
The latest version of technology research firm Omdia’s long-term demand forecast tracker for the flat panel display market suggests there is a floor to ... […]
Qatar’s main airport has been expanded just ahead of the World Cup, with a mind-blowing 1.2 kms of fine pitch LED ribbon around a ... […]
