Big LED displays are about as common in Las Vegas as tipsy flocks of hen partiers wobbling along sidewalks on too-high heels, but every ... […]
OOH media is a powerful medium for reaching your target audience. It’s effective in getting your message across quickly and with a narrow focus, making it hard to miss. Brands can reach people in key moments of their day when they are more receptive and less distracted by other media. […]
AdQuick, the leading platform for out-of-home (OOH) advertising, has announced its integration with AppsFlyer, a mobile measurement and marketing analytics platform. […]
Once upon a time, high school students would reach out to higher education institutions with a phone call or (gasp)… mail… to show their interest and request information. Then they would wait weeks for a large glossy booklet to show up and then compare that to the virtually identical large glossy booklet from the other schools on their list. Oh, and there were dinosaurs too. […]
This post appears in German on the site of our content partner invidis – in a new series about emerging companies. Guest Post: Florian ... […]
The streaming on-premise digital signage and DOOH firm Loop Media has struck what seems like a novel deal to expand its footprint in the ... […]
This is the new Zara store on the Champs-Elysées in Paris – described by the fast fashion brand as the “most innovative store in ... […]
Screens are everywhere: in our hands, on the street, at places of work and play. Consumers today digest more information via digital technology than ever before. Even on factory floors, bus depots, break rooms or in retail storefronts – screens exist as a viable channel that organizations use to communicate with their employees; whether they’re desk-based, deskless/frontline or hybrid/mobile. […]
75Media expands portfolio with the acquisition of 122 new billboard sites, including Scotland’s largest roadside advertising structure, the M8 Tower in Glasgow. The company’s expansion into Scottish territory comes as part of its long-term partnership with Wildstone, the UK and Europe’s provider of outdoor media infrastructure. […]
Hat tip to UK-based AV Magazine for catching something I missed at first glance about the very expensively renovated Tiffany & Co. flagship at ... […]
Photo: Beijing Daily/Cheng Gong If that huge LED set-up inside the China National Film Museum near Beijing that I posted about Monday seemed vaguely ... […]
There are a lot of screens at sports and entertainment venues, and when it’s possible to buy a 4K TV the size of a ... […]
A reader passed along a link to discussions on Reddit focused on the seemingly endless changes to Twitter since it was acquired by Elon ... […]
Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. to roll out 39 digital bridge overpass screens and eight large-format digital bulletins throughout the Greater Toronto Area (GTA). Photo courtesy Outfront Media Canada Outfront Canada, a subsidiary of Outfront Media Inc., has partnered with advertising agency RCC Media Inc. […]
A GO train passenger with a visual impairment has expressed concerns over the lack of accessibility and directional signage at Toronto’s Union Station. Photo by Milan Suvajac – C.C. 4.0 A GO train passenger with a visual impairment has expressed concerns over the lack of accessibility and directional signage at Toronto’s Union Station. […]
