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EMC Outdoor Announces the Addition of Deana Poole as SVP of Client Partnerships

EMC Outdoor is pleased to announce the appointment of industry veteran Deana Poole as Senior Vice President of Client Partnerships. CEO Betsy McLarney said, “Deana brings a dynamic presence, drive, and client-focused approach to our team. We are thrilled to have her joining us at this time to help develop client partnerships, when our agency and Out of Home are growing rapidly. […]

emcoutdoor.com
Wed, May 3, 2023 at 7:44 AM

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How DOOH Network GSTV Reaches And Connects With Consumers At Fuel Pumps And EV Chargers (16:9)

In the early years of digital signage networks – particularly those that were ad-based – operators would often describe how their medium was captive. ... […]

sixteen-nine.net
Wed, May 3, 2023 at 7:32 AM

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COVID’s Collateral Damage: Biggest Place-Based Cinema Network In US Goes Chapter 11 (16:9)

This happened about three weeks ago, but I just noticed … National CineMedia, one of the larger and more established place-based media networks in ... […]

sixteen-nine.net
Tue, May 2, 2023 at 7:57 PM

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Minimum Five To 10 Screens Recommended To Reach A Target Audience: Research (16:9)

The Swiss adtech firm Adtrac has released research that tries to get a handle on how many digital signage or digital out of home ... […]

sixteen-nine.net
Tue, May 2, 2023 at 7:50 PM

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What Our New Dog Taught Me About the Value of Out of Home Media (EMC Outdoor)

by Matthew Noll. If any of the brands at the pet store had done even the slightest bit of Out of Home in my area I would have had some familiarity with them. They didn’t. […]

emcoutdoor.com
Tue, May 2, 2023 at 2:23 PM

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Uniguest Goes Back To Future: Enabling Digital Signage On Hotel Business Center Screens (16:9)

The hospitality-centric digital signage solutions firm Uniguest has done a little back to the future thing, adding a digital signage mode to business center ... […]

sixteen-nine.net
Tue, May 2, 2023 at 8:47 AM

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Tim Horton’s, Google, Nestle and Senior Agency Leaders to Headline DPAA Canada Summit

June 14 Event to Take Place at Scotiabank Theater in Toronto   NEW YORK – May 2, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, announced today speakers and details for its Canada Summit to be held on June 14 at the Scotiabank Theater. […]

dpaaglobal.com
Tue, May 2, 2023 at 7:24 AM

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Clever Dublin Billboard Campaign Customizes Messages To People, Groups Passing By (16:9)

This is quite clever – a billboard campaign in Dublin that uses projection mapping to flash cheeky messages in real-time to people walking through ... […]

sixteen-nine.net
Tue, May 2, 2023 at 5:26 AM

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Madrid Metro Upgrading Passenger Info Platform To Make Screens Smarter (16:9)

There are stories all the time about big mass transport venues that undergo renovations, upgrades and expansions, putting in big screens and flashy experiential ... […]

sixteen-nine.net
Tue, May 2, 2023 at 4:58 AM

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Digital Signage Education Agenda – Under D=Sign Banner – Set For June At InfoComm (16:9)

The digital signage education components of the upcoming InfoComm trade show have been set, with a lot of it tied to the D=Sign program ... […]

sixteen-nine.net
Mon, May 1, 2023 at 6:05 PM

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More than 200 Displays Guide, Inform Rail Passengers At New Grand Central Madison In NYC (16:9)

A lot of mass transport infrastructure in the New York area has seen serious, much-needed upgrades in the last few years, and the latest ... […]

sixteen-nine.net
Mon, May 1, 2023 at 5:58 PM

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DOOH Proof for Retail Brands

DOOH Proof for Retail Brands Published: May 1, 2023 The state of the retail industry is always flowing and changing course, much like a river. With shifting consumer preferences, economic currents, and technological tides, some of the most seasoned brands are going off course. But fear not, dear retailers! […]

adomni.com
Mon, May 1, 2023 at 1:06 PM

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UK Garbage Trucks Used As Rolling Digital Billboards (16:9)

A reader sent along shots of a bin lorry (garbage truck) that doubles up as a rolling LED billboard. Ads on the sides of ... […]

sixteen-nine.net
Mon, May 1, 2023 at 10:44 AM

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Irregular Stacked LED Totem In Window Attracts Attention For Perfume Brand’s Store (16:9)

Digital window displays are increasingly common, but I’ve not seen many that really play with the shape to attract attention. This is a uniquely-shaped ... […]

sixteen-nine.net
Mon, May 1, 2023 at 10:17 AM

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Watch This Video On How An Apparel Brand Uses Dynamic LED Lighting To Drive Experience

This video (below) does a nice job showing how simple LED lighting strips can add a lot of visual interest to businesses like retail. ... […]

sixteen-nine.net
Mon, May 1, 2023 at 9:40 AM

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