The Power of Charity Advertising
After it was announced earlier this month that MPs had passed legislation to introduce standardised cigarette packaging in the UK, many health charities - in particular Cancer Research UK, who have been campaigning for this change for over three years - considered this a huge victory for public health and a major step forward for discouraging young people from taking up smoking. At Out of Home International we recently coordinated a poster advertising campaign at Westminster London Underground station as a final push for the plain packaging campaign ahead of this month's vote in parliament. […]
Tue, Mar 24, 2015 at 7:15 AM