Photos by Thomas Story and Henniker Photography Last fall the skin care firm Murad opened a 1,500 square-foot storefront on W. 3rd Street in Los Angeles that serves as the brand’s global flagship retail location. For a little shop it has a LOT of digital – and nicely executed at that. […]
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What part of digital signage campaigns or the digital signage industry is most often undervalued? […]
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. Spotify Announce New Targeting Capabilities Spotify have announced that brands will be able to target ads based on the ‘mood’ of Spotify listeners. […]
One might think that somewhere within the 1,015,000 square feet of exhibit space, among the 1,789 exhibitors and a record breaking 103,042 pre-registered attendees, digital signage would have a distinct presence at this year’s NAB Show. […]
In the last 12 months, the team at DOOH.com, as ENIGMA, has delivered award-winning work across dozens of clients. With sights set on international expansion, CEO Andrew Newman wanted to create a brand that both simplified the industry and announced its intentions by investing significantly in its future. […]
Stadium installs the largest digital display in any U.S. professional soccer venue. […]
The high-end retailer has partnered with JCDecaux to showcase its new men’s watch collection on a massive digital clock tower. […]
The companies used eight Christie 3DLP projectors to premiere ‘Transformers: Age of Distinction’ at a shopping mall in Columbia. […]
Digital signage is still quite a young industry, but some of its people have been around a very long time. Toronto-based Capital Networks is celebrating 24 years in business as of today, the same day my daughter Claire has turned 25, which is also mind-wobbling. […]
Jennifer Gutkowski, Sales Planner, Adspace As your standard twenty-something Millennial, it may surprise you to hear that I own a television. Actually, truth be told, the majority of the time I just fast forward through the commercials. The one thing that does get my attention is make up and beauty products. […]
Something like this has been done before, but it’s been a while and undoubtedly this stab at putting an LCD screen in a printed magazine is a step ahead. In this case, Chevy’s agency has worked with a tech company to put a video player on a page, embedded in an ad, in 10,000 copies of Popular Mechanics and Esquire. The spots target potential buyers of Chevy Colorado trucks. […]
A section of the Canon booth. Green screens and live filming was a common sight in the South Hall. AOTO showcases its 8K display. […]
Brands are falling over themselves to develop their content marketing – but there’s still a lot of debate about the best way forward. The Content Marketing Association has just launched a ‘marriage bureau’ for brands and agencies. Dominic Mills, consultant editor for the CMA, explains why, while CMA managing director Clare Hill answers our questions. […]
Ontario Lottery generates about $130 million annually by selling lottery ticket products at some 130 kiosks plopped into the concourses of shopping malls around the province. […]
