How about a little gadget that turns almost anything into a trigger to launch content on a screen? Like a doughnut? A piece of fruit? […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
600 screens in the Netherlands and United Kingdom were operational as of March 2015. The Hague, Netherlands. May 12, 2015. […]
Joe Philport, former president and CEO at the Transportation Audit Bureau (TAB) for media measurement, today was awarded the top marketing award from the out of home (OOH) advertising industry today. […]
The latest advertising expenditure forecasts from ZenithOptimedia and Magna Global indicate a slight dip in 2015 global adspend from 2014, with an improvement expected in 2016. Source: ZenithOptimedia, March 2015 and Magna Global, February 2015 ZenithOptimedia predicts adspend from 2015 to 2016 to grow between the 4%-5% level, at a slightly lower rate than global GDP levels (6%-7%). […]
The in-store digital merchandising provider received top recognition during the 2015 International Digital Signage Awards. […]
The 39-foot display is being utilized to provide advertising space to marketers along with flight information and airport updates. […]
Using the interactive video walls at Boston Logan International Airport, passengers scan their boarding passes to view personalized gate information, flight status, destination weather and nearby concessions. […]
An Oakland, California start-up called Next Thing is touting a new single board computer that makes the $35 Raspberry Pi seem expensive. The Chip will, by comparison, cost $9. Yup. […]
Digital signage content is often at a crossroads between information and entertainment. […]
Using an RFID chip placed in leaflets handed out at the mall, Barley — a dog up for adoption by Battersea Dogs and Cats Home — followed shoppers around like, well, a lost dog. […]
More than 1,100 digital billboards across the U.S. will feature content dedicated to fallen law enforcement officers during National Police Week. […]
The little Intel NUC seems to have generated a lot of traction as s signage player, as I often hear from vendors how they are using the little boxes. […]
Abbey Torrance and Hewie Dalrymple round up the best social and mobile news from the past week. Santander launches Cycles App If you are a London dweller or visitee, you might have well seen the new red bikes, now Santander Cycles. This is the scheme which was previously called Boris Bikes. […]
The Outdoor Advertising Association of America (OAAA), the national trade association representing the $7 billion out of home (OOH) advertising industry, announced today at its annual convention that it has conducted a competitive review to identify agencies to help it take its message directly to advertising and media professionals. […]
