So how do shoppers really use digital tools in-store, versus the many assumptions out there? […]
Paris, 13 May 2015 – The Combined Annual General Meeting of JCDecaux SA (Euronext Paris: DEC) was convened on 13 May 2015.The Annual General Meeting approved the financial statements for the year ending 31 December 2014 and the payment of a dividend of €0.50 per share.The Annual General Meeting also renewed the terms of three members of the Supervisory Board: Mr Pierre Mutz and Mr Xavier de Sarrau for three years and Mr Pierre-Alain Pariente for one year.During the meeting, it was agreed to renew for a period of 26 months the financial authorisations granted to the Executive Board, and the authorisation to buy back shares in the Company up to a maximum of 10% of its share capital at a maximum price of €50 per share and to cancel the shares where relevant, for a duration of 18 months.The shareholders also approved a change in the articles of association removing the obligation concerning the principle of double voting rights, in accordance with the provisions of Article L. […]
Over the last two weeks of April, JCDecaux has unveiled the best of Digital Large Format at the Airport, starting with the new Los Angeles Airport Digital Clock, one of the many assets available for sponsorship at LAX Airport… Luxury jewellery brand Tiffany & Co was the launch partner for this four-sided high-definition digital structure. […]
Zoom Active Lifestyle Marketing was recognized with the Ad Council’s Crystal Bell award at today’s OAAATAB National Convention + Expo, the out of home (OOH) advertising industry’s premier annual gathering, in San Diego. Each year, this award is presented to one OOH advertising company for its extraordinary contributions to Ad Council’s public service campaigns. […]
The Outdoor Advertising Association of America (OAAA) presented 38 OBIE Awards, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, and Best Multi-Format campaigns. The winners of the 73rd annual OBIE Awards were honored at a celebration during the 2015 OAAATAB National Convention + Expo in San Diego, CA. […]
A new mobile app aimed at supporting out of home (OOH) advertising sales professionals was launched today by the Outdoor Advertising Association of America (OAAA). This members-only app features top-line OOH facts, exceptional creative, marketing research, and additional selling points in a user-friendly application for mobile tablets. […]
A new study released yesterday by the Outdoor Advertising Association of American (OAAA) found out of home (OOH) advertising can intercept consumers near or at the point of purchase better than any other ad medium. […]
Photo: Daily Mail A woman walking down a street in suburban London sidewalk was seriously injured earlier today when a four ton, 20-ft wide LED billboard run by ClearChannel pulled free from a building wall. The woman was hit by the huge metal billboard hoarding after it broke free, and fell about 20 feet, reports the Daily Mail. […]
The new digital wayfinding and patient experience solution will offer indoor maps and physician lookups. […]
The national out-of-home advertiser enhances its digital product portfolio with a new installation at the border between Canada and the U.S. […]
A start-up called AudioStreamTV is taking another crack at getting the sound turned up at countless sports bars and hotel and airport lounges by using speakers and ear buds of smartphones. The company has developed an app called Tunity which grabs network audio feeds and makes them available through the cloud – so users can zero in on that feed and hear what broadcasters are saying. […]
I sometimes wonder about the long-term prospects for companies that do touchscreen wayfinding directories but limit the solution to those big screens. To me, and probably an awful lot of people, the real wayfinding tool is in the consumer’s hand – their smartphone. […]
As of March 2015, 600 screens in the Netherlands and United Kingdom were operational. […]
Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign‘s ad-centric play-out and media targeting platform. […]
The automated video creation service Animoto has released results of research that reinforces the wide understanding that most consumers would rather watch a video about a product than read about it. The Animoto Online and Social Video Marketing Study, based on feedback from 1,051 U.S. […]
