Social currency is the Holy Grail for brands as they attempt to tap into an evolving, increasingly fragmented consumer journey. Finn Roantree, Communications Planning Executive at Carat, looks at how brands can capture this elusive element of success. […]
Location-based marketing allows a greater level of consumer engagement by delivering messages and promotions to consumers at the right place and the right time. […]
Lenovo is the latest mainstream PC maker to crank out a Chromebox – something called a ThinkCentre Chromebox Tiny. […]
The large aftershock that took more lives this week in Nepal is a reminder, if one was required, that help is still very much needed in that country. There are several video PSAs available, via DOOHgood, to run on signage networks. […]
It would be easy to think everybody seems to have an iPad, because an awful lot of people do. But new research shows even more people have cheap Chinese tablets with brand names on them that are wholly unfamiliar. The research firm Strategy Analytics says sales of white label tablets now out-strip sales for tablets by Apple, Samsung, Lenovo and other familiar brands. […]
Here’s an interesting use-case for projection mapping – crowd control. Canada’s Wonderland – a big theme park on Toronto’s outskirts – does a nightly projection mapping show on the park’s fake mountain structure near the entry/exit gates. It closes the park’s evening, and pulls people from all over the park to see the mountain transformed. […]
Red ink seems to follow Wireless Ronin around, even as the company is now part of Creative Realities. The company has released its 2014 financials, which are something less than stellar and may support the rumour that the business is for sale. Adrian hangs out with money guys like Marc Boidman, so I pretty much assume his post is accurate. […]
Infocomm is a month out and I am starting to stockpile shirts and anti-perspirant in anticipation of several days in the steam bath of Orlando. I’ll take 115F and bone dry in Vegas any day over 95F and 95% humidity in central Florida. I’m going for several reasons: 1 – DSE gets so busy I kinda run through the display vendor booths, and InfoComm allows me a better look. […]
Several Atlanta-area news organizations are reporting how someone hacked (presumably) into a large digital billboard running on a building in ritzy Buckhead – switching out booked ads for a pic of a guy mooning. Like serious mooning. Big bend over yuck. […]
The rectangular-shaped configuration features two large side-facing displays, two end-facing displays and an outward-facing ring display along the bottom perimeter. […]
The national tennis association looks to place-based media to connect tennis community, boost communication and drive sponsorship revenue. […]
The challenge comes from building not a mere touch point, but to building an experience that is savored and talked about after your customer leaves. […]
The program entices shoppers to attribute perceptions of innovation and technological advances to Intel, while creating a canvas for ongoing creative refreshes and up-to-the-minute messaging. […]
The Google For Work team – the business unit driving the company’s efforts in the digital signage market – did an online video presentation/hangout thingie a couple of weeks ago that went into several subjects, including a lengthy session specifically about digital signage and kiosks. […]
With interactive touchscreens becoming more prevalent, what data have you seen that justifies implementation? […]
