The Silicon Valley technology firm Leia, which is focused on 3D display hardware and content services, has acquired the Dutch specialty display manufacturer Dimenco, ... […]
There are a LOT of blog posts and white papers out there going into the opportunity and impacts of retail media networks, but the ... […]
The programmatic DOOH ad platform Vistar Media has made available a new white paper designed to underline the importance of optimizing creative for out-of-home ... […]
This is a long-form anamorphic illusion ad developed by the Seoul creative shop d’strict for a Korean hydration drink. d’strict was an early adopter ... […]
We are thrilled to announce that our long anticipated and highly requested 1,500cd/m² High Brightness Outdoor Digital A-Boards are now available for pre-order! […]
Mersive Technologies‘ Solstice collaboration platform continues to be deployed globally at more than 500 WeWork coworking locations. The goal is to create frictionless collaboration systems for WeWork members. Indeed, Solstice offers nearly instantaneous sharing and collaboration. […]
This is an AR mirror set-up used in a couple of U.S. locations (New York Times Square and Chicago State Street) for the retailer ... […]
This in an interesting use of cladding and partially wrapping around a small, cylindrical commercial building in Shenzhen, China. It is on the Nanshan ... […]
German language content partner invidis is reporting today how the commuter trains in its home city of Munich will be upgraded in roughly five ... […]
A Japanese passenger railway has started testing a service that auto-translates conversations at customer information counters – enabling foreign travellers with little or no ... […]
You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the ... […]
The “Build it and they will come” approach to digital out of home ad networks borrows a famous line from the 1989 film Field ... […]
The Ultimate Guide to Advertising During Fashion Week DASH TWO Kim M. Pham The post The Ultimate Guide to Advertising During Fashion Week first appeared on DASH TWO. […]
Dubai, UAE – 2nd August 2023. Hypermedia, subsidiary of W Group Holding and one of the leading providers of Out-Of-Home (OOH) media solutions in the region, announced today the addition of René, the 13th digital bridge within its esteemed “Z Gallery – Art of Media” collection, situated at the World Trade Center, the entrance of Sheikh Zayed Road. […]
We’re all familiar with the noxious concept of shrinkflation. Products get smaller or worse, but the price remains the same. I fear a similar phenomenon is taking place within the office of the Chief Marketing Officer (CMO).Don’t get me wrong. […]
