Digital signage is typically considered for some form of advertising, merchandising and/or promotional objective. […]
We all know that using TVs for digital signage isn’t the best idea, for a variety of operating and technical reasons. But people who do this stuff day in and out also know that a lot of TVs get used – to shave costs, because the demands are pretty light, or because the TVs just look so damn good. […]
The collaboration produced the roving “price scanner,” a large black truck that tells drivers how much their car is worth on the spot. […]
I was very, very pleased when Martin Porter of the big digital OOH agency Posterscope agreed to speak at DSrupted next month. A subset of the company – called Liveposter – is doing work that harvest, harmonizes and mashes up real-time data to execute hyper-local, hyper-relevant ad campaigns. […]
White papers and position papers on the ROI from QSR menu boards represent pretty well-covered ground, but the digital signage software firm ComQi has a pretty exhaustive piece out that goes into an area that’s received far less attention – the stuff on the other side of the menu boards. […]
The solution consisted of custom mountings, vandalism-proof window film and an integrated speaker system. […]
The LA Interactive digital signage installation boosts audience engagement by featuring team information on the Los Angeles Kings and Clippers. […]
Installation is taking place this summer and will be completed before the fall sports seasons begin. […]
Gimbal will now boast a transit advertising network to provide both geofencing and beacon technologies that enable new targeting capabilities for Out-of-Home (OOH) advertisers. […]
Digital signage applications were implemented at Cinemaximum’s ticket booth, concession stand and over the main entrance for a total of 138 screens. […]
A couple of “live” companies have put together a partnership to start using HTML5 in bringing real-time visualized content to digital signage screens, particularly in business environments. The deal – a global partnership – is between Finland’s Valotalive and the UK’s Signagelive. […]
The single-device player plugs directly into any HDMI-ready monitor to display the full output of TelVue's new cloud-based high-definition, multi-zone digital signage solution. […]
The partnership creates a dynamic out-of-home advertising solution that pairs alternative media formats with Gimbal beacon technology. […]
Via TechCrunch Here’s another great example of the possibilities for using real-time data to drive screen content and make something faster, better or easier. In this case, the faster, better and easier has to do with TSA screening at airports. […]
Via AdAge The Japanese apparel retailer used in-store displays to interact with the mobile app WeChat to drive its brand in a recent promotion focused on the Chinese market. […]
