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16:9: Breaking Through The Retail Kaleidoscope (Using Screens)

GUEST POST: Henrik Andersson, Instorescreen How do consumer brands get noticed in retail, when consumers walk in and see a kaleidoscope of competing visual cues? The big brands do what’s needed to get the prime visual real estate, and the rest do what they can in packaging and visuals to break through the visual clutter, get noticed and trigger actions from shoppers. […]

sixteen-nine.net
Mon, Sep 21, 2015 at 11:58 PM

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16:9: Morgan Stanley Switches On Data-Driven Times Square Displays

The investment bank Morgan Stanley has lit up a very nice, data-driven LED array on the facade of its Times Square global headquarters. The financial firm worked with UK-based agency Framestore on a series of content sequences that are a blend of tickers, ambient video spots and data integrations. […]

sixteen-nine.net
Mon, Sep 21, 2015 at 4:59 PM

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Humane Society Grows With New LED Sign from KC Sign & Awnings

Lehigh County Humane Society needed to update their worn-out letterboard sign to help promote aggressive pet adoption efforts. […]

digitalsignageconnection.com
Mon, Sep 21, 2015 at 3:56 PM

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Samsung Helps hhgregg Preview Fresh Shopping Experience at Florida Locations

The biggest attraction of the Grand Reopenings redesign is the new Samsung Open House, a store-within-a-store concept that allows customers the opportunity to experience the consumer electronics company’s latest in appliances and TV technology. […]

digitalsignageconnection.com
Mon, Sep 21, 2015 at 2:25 PM

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Creighton University Soccer Facility to Premiere New Daktronics Display

The display measures approximately 6 feet high by 33.5 feet wide and features a 15HD pixel layout for clear imagery with wide-angle visibility. […]

digitalsignageconnection.com
Mon, Sep 21, 2015 at 1:37 PM

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Skoda’s campaign in Slovenia is super

In a unique push to transform casual passers-by into dedicated Skoda Superb drivers, the automobile maker encouraged potential customers to test out its voice-command Visualiser on a Citylight Poster in Ljubljana, Slovenia. […]

Mon, Sep 21, 2015 at 11:09 AM

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Skoda’s campaign in Slovenia is super

In a unique push to transform casual passers-by into dedicated Skoda Superb drivers, the automobile maker encouraged potential customers to test out its voice-command Visualiser on a Citylight Poster in Ljubljana, Slovenia. […]

Mon, Sep 21, 2015 at 11:09 AM

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Sycuan Casino Launches Innovative Outdoor Advertising Campaign in San Diego

Debuts Three Unique Billboards with OUTFRONT Media SAN DIEGO, Sept. 21, 2015 /PRNewswire/ -- Sycuan Casino partnered with OUTFRONT Media in the San Diego market last month, creating a dynamic campaign for San Diego and the out-of-home space. […]

Mon, Sep 21, 2015 at 11:00 AM

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Škoda’s campaign in Slovenia is superb

In a unique push to transform casual passers-by into dedicated Škoda Superb drivers, the automobile maker encouraged potential customers to test out its voice-command Visualiser on a Citylight Poster in Ljubljana, Slovenia. […]

Mon, Sep 21, 2015 at 10:54 AM

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Škoda’s campaign in Slovenia is superb

In a unique push to transform casual passers-by into dedicated Škoda Superb drivers, the automobile maker encouraged potential customers to test out its voice-command Visualiser on a Citylight Poster in Ljubljana, Slovenia. […]

Mon, Sep 21, 2015 at 10:54 AM

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Let’s Put in Digital Signage! Now What?

When I was asked to be a part of EduComm 2015, and then asked to present at the Expo, I thought about what I’ve wanted to take away from conferences I’ve attended in the past. […]

digitalsignageconnection.com
Mon, Sep 21, 2015 at 9:21 AM

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Mobile and DOOH: Choosing the Right Technology

Would you believe that more people own mobile phones than toothbrushes? With communication and connection priorities topping those of even hygiene, including mobile marketing in your digital out-of-home strategy would seem to be a reasonable approach. […]

Mon, Sep 21, 2015 at 9:00 AM

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Ask the Board: The Next Big Platform for OOH Advertising (DSConnection)

What new platform will everyone be talking about and spending their money on in five years? Ian Dallimore, Director of Digital Innovation & Sales Strategy, Lamar Advertising: Within five years, we hope that you are able to plan and buy from one universal platform for all out-of-home media. […]

digitalsignageconnection.com
Mon, Sep 21, 2015 at 8:24 AM

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Mobile and DOOH: Choosing the Right Technology

Would you believe that more people own mobile phones than toothbrushes? With communication and connection priorities topping those of even hygiene, including mobile marketing in your digital out-of-home strategy would seem to be a reasonable approach. […]

broadsign.com
Mon, Sep 21, 2015 at 8:00 AM

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Nice Group creates a super campaign

Chinese cleaning products manufacturer Nice Group reenergized the Shanghai Metro with a dazzling display of different women’s garments that could be cleaned using its new, high-end laundry detergent, ChaoNeng. […]

Fri, Sep 18, 2015 at 3:35 PM

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