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How to Measure and Improve ROI of Outdoor Advertising (DashTwo)

by Rodolfo Queiroz.  There is a formula you can use to track ROI, though it can be tricky to follow depending what type of data you get back from the campaign. It is: [((number of leads * lead-to-customer rate * average sales price) – cost or ad spend) / cost or ad spend] x 100 So, say a label spends $2,000 on a billboard promoting a new album. […]

dashtwo.com
Wed, Sep 20, 2023 at 12:02 PM

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Striking the Perfect Creative Balance with DOOH

Striking the Perfect Creative Balance with DOOH Published: September 20, 2023 When assessing the efficacy of an advertising campaign, both agencies and brands consider a range of factors. […]

adomni.com
Wed, Sep 20, 2023 at 10:01 AM

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Allsee’s Response to Rising LCD Panel Costs: Commitment to Accessible Digital Signage Solutions

In an era where digital signage has become an integral part of businesses’ communication strategies, the recent surge in LCD panel prices has sent ripples across multiple industries. Manufacturers and suppliers have been facing continuous price increases for LCD panels, especially for sizes exceeding 55 inches. […]

allsee-tech.com
Wed, Sep 20, 2023 at 5:50 AM

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FEMA Asking Digital Signage Networks To Join Oct. 4th National Test Of Alert Systems (16:9)

The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and ... […]

sixteen-nine.net
Tue, Sep 19, 2023 at 8:41 PM

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Korbyt CTO George Clopp On Going Big On AI-Driven Digital Signage Long Before ChatGPT (16:9)

What if you could use AI to make digital signage screen content relentlessly relevant? That’s the premise and promise of what Korbyt calls Machine ... […]

sixteen-nine.net
Tue, Sep 19, 2023 at 8:40 PM

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Leading Women in Digital Media Honored at DPAA Global Summit on October 10, 2023 in New York

Association’s Women’s Empowerment Series Inaugural Awards Recipients Announced   NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. […]

dpaaglobal.com · Promoted content
Tue, Sep 19, 2023 at 10:45 AM

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Navigating the DOOH Consumer Journey during Black Friday

Navigating the DOOH Consumer Journey during Black Friday Published: September 19, 2023 Black Friday and Cyber Monday are undoubtedly the largest shopping days of the year, with sales generating an average of nearly 10 billion dollars in the US. […]

adomni.com
Tue, Sep 19, 2023 at 10:02 AM

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Adsquare Unveils Cutting-Edge Location Intelligence Platform with Enhanced User Interface and Innovative Product: Location Analytics

Revolutionary Platform Redefines Ad Tech Landscape by Empowering Businesses with Unprecedented Footfall Insights   [Berlin, 18.09.2023] – Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring an enhanced user interface and a groundbreaking addition: Location Analytics. […]

dpaaglobal.com · Promoted content
Mon, Sep 18, 2023 at 1:38 PM

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Stephanie Gutnik Joins Billups as Global CSO – OOH TODAY

As reported in OOH Today, DSF Member Billups, a global Out-of-Home (OOH) technology and managed services company, today announced the appointment of Stephanie Gutnik as global chief strategy officer. […]

digitalsignagefederation.org
Mon, Sep 18, 2023 at 12:35 PM

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Reminder: Get Your Entries In For The Global Digital Signage Awards; Sept. 30 Submission Deadline

Submissions for the global Digital Signage Awards need to be in by the end of this month, and as a main media sponsor and ... […]

sixteen-nine.net
Mon, Sep 18, 2023 at 7:19 AM

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Thank you for having us, CEDIA Expo!

We can’t believe that it’s already been a little over a week since #CEDIAExpo! The #DSF would like to formally thank CEDIA Expo for having us. […]

digitalsignagefederation.org
Fri, Sep 15, 2023 at 4:34 PM

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Custom-Fit Version Of Samsung’s The Wall Sells Merits Of Syracuse University To Students, Parents (16:9)

This is a nice piece of integration work done to blend a big micro LED video wall into the interior features of an architectural ... […]

sixteen-nine.net
Fri, Sep 15, 2023 at 8:27 AM

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The Birds and The Bees of Wrapify SWARM

Discover SWARM: An innovative, cost-effective event advertising solution that dominates your target audience's attention. The post The Birds and The Bees of Wrapify SWARM appeared first on Wrapify Blog. […]

blog.wrapify.com
Thu, Sep 14, 2023 at 8:27 PM

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Tony Green for Commercial Integrator Expo’s Class of 2023 ’40 Influencers Under Forty’

The #DSF is proud to highlight one of our own, Tony Green for being listed as one of Commercial Integrator Expo‘s Class of 2023 ’40 Influencers Under Forty’! Please join us in celebrating Tony Green and his many accomplishments! […]

digitalsignagefederation.org
Thu, Sep 14, 2023 at 4:31 PM

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GPO Display Announces Launch of PoE Panoramic LCDs

GPO Display, provider of commercial display solutions, has announced the launch of its new line of Power-Over-Ethernet (PoE) Panoramic LCDs. These innovative displays range from 27 to 50 inches, offering a unique stretched aspect ratio and an alternative approach to power, the company notes. […]

commercialintegrator.com
Thu, Sep 14, 2023 at 4:18 PM

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