Neutrogena put together a truly unique OOH campaign to increase awareness for its Hydro Boost Water Gel in Hong Kong. The beauty company branded a double-decker bus to travel the CBD multiple times throughout the day and increase exposure for Hydro Boost. […]
Sephora has opened up a digital-heavy, small footprint shop in Paris that builds screens into the visual environment and uses different interactive tools to let shoppers get at what’s not physically stocked at the location. […]
There is a billboard along a highway west of Chicago that is just as smart as any online ad, if not smarter. Motorists behind the wheels of a Toyota Camry, Nissan Altima, Hyundai Sonata or Ford Fusion might even get the feeling that they are being watched. They’d be right. […]
WIXOM, Mich., April 4, 2016 /PRNewswire-USNewswire/ — In the modern retail environment, prompting a customer to pick one product over a myriad of choices available appears to be one of the most sought out characteristics of all, one that at least one company appears to have achieved. […]
ZetaDisplay in Sweden has since earlier signed a contract with the general agent for one of Europe’s largest car manufacturers. ZetaDisplay’s media platform for Digital Signage and Last Meter Marketing is already installed at a number of the company’s distributors. […]
I’ve heard widely varied opinions about the ability to run a digital signage application on a Raspberry Pi – the super-cheap UK micro PCs that emerged a few years ago. My general sense is that its applicability owes a lot to what you want to achieve on a screen, in terms of programming. […]
RMG Networks, a global provider of visual solutions, was appointed by the financial services brand, Virgin Money, to develop an advanced digital experience in the heart of London. RMG proprietary solutions were integrated with various different screen technologies to provide a new style of banking experience for customers. […]
Do you know how to effectively make use of digital signage? The answer seems simple: by displaying eye-catching and interesting content. However, many users find it challenging to produce digital signage content that fits the bill. […]
The company behind the recent Digital Signage Expo says DSE set new records for attendees and floor space, and also saw a critical bump in the number of end-users walking the aisles. […]
Designed to provide seamless video playback in large or small venues, the Videotel Digital VP71 Media Player receives another accolade. This time working in tandem with the leading manufacturer’s IPM Inter-Play Module, the system is praised by the owner of Secure-All Company Inc. […]
Eclipse Digital Media will be exhibiting at the Civil Infrastructure and Technology exhibition, ExCeL, London from the 12th to the 14th April 2016. They are located on stand J18. […]
Atlanta – Digital Signage Expo (DSE), the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, sets all-time records in attendance and exhibit space. […]
TORONTO (April 4, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is pleased to announce its launch in the City of Calgary. The exclusive National Sales Agreement with Leading Outdoor solidifies Cieslok Media’s presence in major key markets across Canada. […]
Guest Post: Jennifer Davis, Planar Systems Getting the most out of technology often requires learning some new techniques and ideas. When photography was first invented, people would need to stand still for minutes to capture a portrait, instead of the hours it took for a painter. When moving pictures were new, actors had to learn how to emote for the camera without using any words or sounds. […]
Solus Robots, maker of life-size robots between $5000 & $12,000, were on show at DSE 2016. This supports, once more, our contention that “robotics” are a new category of digital signage that should be recognized—and exploited by integrators. We are hardly over the battle of “Are We in the IT Business? […]
