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16:9: BroadSign Extends DOOH Ad Targeting Platform To Smartphones

Montreal-based, ad-centric, signage software firm BroadSign has started making noise about a new mobile product – helpfully called BroadSign Mobile and aimed at digital OOH networks, notably retail ones. The company has a deal with Denver’s Xprnc Media to blend conventional digital OOH marketing on 55-inch displays with directly tied and target mobile messaging. […]

sixteen-nine.net
Wed, Apr 20, 2016 at 1:41 AM

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Leyard, Planar Light Up Giant 8K Indoor LED Wall At NAB

This is what Planar and its parent company Leyard are showing this week at the big NAB broadcast trade show in Las Vegas – about $2.3 million worth of 8K LED wall. The video wall measures more than 31 feet wide by 18 feet tall (9.5 meters by 5.5 meters) and is composed of 64 Leyard TWA1.2 LED video wall displays with a 1.2 mm pixel pitch. […]

sixteen-nine.net
Tue, Apr 19, 2016 at 5:46 PM

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Caritas coins new method for aiding the homeless

Caritas, an international aid and development agency with a branch in Austria, took advantage of busy malls and stations to raise money for the homeless in Vienna. The organization turned advertising panels into donation banks complete with coin slots. […]

Tue, Apr 19, 2016 at 4:16 PM

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Caritas coins new method for aiding the homeless

Caritas, an international aid and development agency with a branch in Austria, took advantage of busy malls and stations to raise money for the homeless in Vienna. The organization turned advertising panels into donation banks complete with coin slots. […]

Tue, Apr 19, 2016 at 4:16 PM

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Cieslok Media Partners with Tangled Art + Disability in Support of Disability Arts

TORONTO (April 19, 2016) – Cieslok Media, Canada’s leader in large-format outdoor advertising, is thrilled to announce its partnership with Tangled Art + Disability, a not for profit art and disability organization located in the City of Toronto. […]

digitalsignageconnection.com
Tue, Apr 19, 2016 at 1:00 PM

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Tripleplay Digital Signage and IPTV win at Sports Technology Awards 2016

Tripleplay was presented with the award for Best Technology for Commercial Returns at the 2016 Sports Technology Awards at a gala ceremony in London, UK on Friday 15th April 2016. […]

digitalsignageconnection.com
Tue, Apr 19, 2016 at 11:28 AM

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Saint Xavier University’s First Satellite Campus Installs Digital Signage

Level 3 Audiovisual was awarded the opportunity to design the technology system for Saint Xavier University’s first satellite campus in Gilbert, Arizona. The key component in the AV design was the Christie Brio wireless presentation system. The university was looking for campus-wide collaboration, a Simulation Center, a video wall and more. […]

digitalsignageconnection.com
Tue, Apr 19, 2016 at 9:37 AM

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With An Eye toward The Future Of IoT, NanoLumens Partners With AdMobilize

BOCA RATON, Fla., April 19, 2016 /PRNewswire/ — From the floor of the TAB/OAAA Media Conference & Expo, the innovative manufacturer of LED visualization solutions, NanoLumens (www.nanolumens.com), and venture-backed technology company, AdMobilize (www.admobilize.com), today announced a strategic partnership in creating a more dynamic and data driven experience for the owners of digital signage. […]

digitalsignageconnection.com
Tue, Apr 19, 2016 at 8:40 AM

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BroadSign Mobile Used By Xprnc Media to Bridge DOOH with Smartphones in Retail

BroadSign International, LLC, the top-ranked global provider of digital signage software, has deployed its BroadSign Mobile product across the Xprnc Media LLC digital out-of-home network in retail locations. Xprnc Media provides ad-based DOOH to top media retailers and plans to grow to 300 locations in the next two years. […]

digitalsignageconnection.com
Tue, Apr 19, 2016 at 8:37 AM

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38 Digital Signage Applications for Retail

Using a digital signage network in a retail environment provides many unique applications for customers and employees. Let’s go over some of the most effective and efficient of these options for retail digital signs: Add Ambience to Your Environment: Create messaging around holiday themes, special events or your store branding and decor. […]

digitalsignageconnection.com
Tue, Apr 19, 2016 at 6:19 AM

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Ask the Board: What “calls to action” deliver the best results in DOOH advertising? (DSConnection)

What “calls to action” deliver the best results, and how are those results measured? This week’s question is answered by members of the DSE Advisory Board. “The effectiveness of a CTA has a lot to do with the context of the message. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 6:27 PM

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Ask the Board – April 18, 2016 | DANIEL WILKINS

What “calls to action” deliver the best results, and how are those results measured? In my experience, the best calls to action for digital signage all involve the use of the mobile phone as the conduit. Digital signage is experienced when a person is out of their home and going about their day. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:48 PM

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Ask the Board – April 18, 2016 | RICK ROBINSON

What “calls to action” deliver the best results, and how are those results measured? Simple, easy to understand and contextually relevant calls to action always perform best. It’s all about delivering immediate utility to the viewer/consumer. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:47 PM

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Ask the Board – April 18, 2016 | CHRISTINA RADIGAN

What “calls to action” deliver the best results, and how are those results measured? […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:46 PM

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Ask the Board – April 18, 2016 | PHIL LENGER

What “calls to action” deliver the best results, and how are those results measured? Instant Gratification SellsWhen you call, make sure they can answer immediately and get something right away for the effort. Marketing psychologists understand that this is a fundamental principle in attracting audiences. […]

digitalsignageconnection.com
Mon, Apr 18, 2016 at 4:45 PM

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