Lose your internet connectivity and you lose access to business-critical applications, communication and services—and that means losing money, time and customers. When your customer’s business-critical internet connection goes down, they need a solution that can get them re-connected and get back in business, fast. […]
The global market for digital signage and professional displays (public displays, public-display TVs and consumer TVs used in digital signage and professional applications), will grow at a compound annual growth rate of 8.3% (from 4.4 million units in 2015 to 7.7 million in 2020), says IHS Technology. […]
An Android update is Nearby—that is, Nearby Google. Google says "we're introducing a new Android feature called “Nearby,” which notifies you of things that can be helpful near you."This app turns every Android phone into beacon transmitters and receivers.It is an update to Google Play Services and is compatible with Android 4.4 KitKat and newer. […]
We don’t usually write about events in US, but sometimes there is something so ambitious, so spectacular, we make an exception. This is one of those stories...You really will want to watch the video link we've listed at the bottom… To promote the upcoming MTV Video Music Awards, a pair of helicopters cruised over nighttime New York City. […]
VXL enters the digital signage market with Ilumineye DS Suite a software and media-player package to make high-quality digital signage available to everyone at a more affordable price. Headquartered in India (with offices in EMEA that sprouted up during 40 years in the IT business), VXL is one of the world’s leading manufacturers of thin-client hardware. […]
Nike gave both serious and casual athletes even more reason to be excited during the 2016 Olympic Games with its “Unlimited Unleashed” campaign which dominated Metro de Santiago for the majority of August. […]
Nike gave both serious and casual athletes even more reason to be excited during the 2016 Olympic Games with its “Unlimited Unleashed” campaign which dominated Metro de Santiago for the majority of August. […]
What elements have not translated from traditional signage to digital signage, and how can that can be remedied? The most notable features of traditional Out-of-Home advertising have, in fact, translated perfectly to digital signage. […]
What elements have not translated from traditional signage to digital signage, and how can that can be remedied? It is easy to articulate how digital signage has transformed traditional out-of-home advertising. There are many benefits associated with utilizing digital out-of-home signs due to the latest technology advancements, from dayparting to serving contextually relevant dynamic messages. […]
What elements have not translated from traditional signage to digital signage, and how can that can be remedied? […]
What is the best example of triggered content that you have seen or implemented and why? My personal pick for the best example of triggered content is Battersea’s “Looking For You” campaign. For those of you who are regular readers of the Ask the Board responses, you’ll notice that this is the same campaign I put forward in February, as one of my favorites of 2015. […]
What is the best example of triggered content that you have seen or implemented and why? One of the best uses of triggered content, for me, still has to be the BMW Mini campaign from all the way back in 2007. BMW utilized RFID chips inside Mini owners’ keys to deliver customized messages on digital billboards. […]
What is the best example of triggered content that you have seen or implemented and why? A recent example of triggered content that we created was our adidas Lift & Compare Experience. Shikatani Lacroix was called on to lead the digital strategy, content creation and brand direction for adidas Golf’s in-store digital experiences. […]
What is the best example of triggered content that you have seen or implemented and why? I like to think that triggered content means more than just a user interacting with something; more than just someone triggering a switch or sensor and something happening on the screen. For me, triggered content is best when the content reacts and changes based on live conditions coming from data feeds. […]
What is the best example of triggered content that you have seen or implemented and why? When executed appropriately, triggered content can have an enjoyable impact on the intended audience. Recently, we had the opportunity to work on a project at Madame Tussauds in NYC that was based on the new Ghostbusters movie. […]
