In markets with limited Out-of-Home (OOH) inventory, creativity is key. Explore alternative strategies like rideshare and app-enabled delivery advertising, wild postings, transit advertising, and experiential approaches to make the most of your outdoor campaigns. The post A Marketer’s Guide to EOY Media Planning appeared first on Wrapify Blog. […]
The Avery Dennison Celestial Satins have arrived. Introducing the fall 2023 collection of Supreme Wrapping Film, with three new exciting satin colours: ColorFlow Solar Dawn (black/red), ColorFlow Frozen Ocean (cyan/blue), and ColorFlow Moonstone (silver/blue). Discover how light and a vehicle’s shape can create an ever-flowing range of colours that form a mesmerizing iridescent effect. […]
This is what looks to be a presentation center for a vast mixed-use project in Riyadh – using LED-embedded transparent film on the windows. ... […]
NEW YORK – November 10, 2023 – DPAA, the global trade marketing association for out-of-home media and its growing role in the omnichannel mix, will hold its year-end holiday party. A DPAA member tradition, the event being held in New York offers members a chance to make plans for 2024 and review the year. […]
In the bustling streets of our cities, amidst the cacophony of daily life, billboards stand tall, capturing our attention with their vivid displays. […]
Guest Post: Martin Hagen, SocialScreen In a rapidly evolving world where businesses and organizations are constantly seeking innovative solutions to reduce their carbon footprint, ... […]
That giant LED orb in Las Vegas has generated a huge amount of intention since it was lit up and the doors opened for paid admissions, and its backers are undoubtedly hoping it will generate the kind of money needed to make it viable – given that the most recent financials for the Sphere show a $98.4 million operating loss. […]
David Geffen Hall is the latest Commercial Integrator 2023 Integration Award winning project to earn the spotlight. Of course, CI’s annual Integration Awards highlight the most dazzling, most technology-forward applications of audiovisual technologies in venues across the world. […]
Canada’s Bell Media has launched new technology that pairs roadside digital out of home billboards with commercial radio, with ge0-fenced ads on the outdoor ... […]
No details yet, but the Digital Signage Summit that’s part of Integrated Systems Europe (ISE) now has a date and time window for Barcelona. ... […]
E Ink and Sharp have collaborated on a color e paper display that goes beyond re-badging an existing E Ink product, combining that company’s ... […]
We’ll be doing a panel again ahead of the sold out Sixteen:Nine Mixer at DSE in a handful of weeks – this time focused ... […]
Alfalite, the European manufacturer of LED screens, has partnered with the integratration firm Caverion, on its first project in Norway. The Norwegian School of Economics (NHH) in Bergen has installed an impressive 30×7 foot Alfalite ModularpixPro 1.5 LED screen with ORIM technology. […]
Good news – about a dozen tickets have come available for the otherwise sold out Sixteen:Nine Mixer coming up in a few weeks in ... […]
Brad Sousa was in Austin with 150 other AVI employees for an event known as AVI Live. He was slated to deliver a keynote speech to a large audience today. “Several AVI leaders were with Brad when he passed, despite all efforts to save him,” AVI’s CEO Jeff Stoebner writes on Linkedin. […]
