Here’s an interesting counter-argument to the idea that dynamic or even surge pricing increases the relevance and need for digital menu displays in QSR ... […]
Kimberly Brecko, the CEO of EcoDigital Media, and Rob Meiner, Technical Sales Engineer with Peerless-AV, explain how businesses can boost ROI with a savvy approach to the content on menus or other screens. Driving through at a fast-food restaurant or other business is a familiar process for many people. But it also can be one filled with pressure. […]
Summer is just around the corner and soon everyone will be either taking advantage of the weather or trying to beat the heat. During this time, businesses have a chance to reach new markets and improve internal communication with digital signage. Read more to learn about corporate environments, education facilities, and retail businesses can use digital signage summer content! […]
Here’s a of glimpses at the ambitious and interesting digital signage implementations happening with the Cinemex moviehouse chain in Mexico. Across the 300 site chain, Mexican integrator Multimedia Corp. has put in 8,000 screens driven by some 1,300 players. […]
This is even weirder than the McCafe label thing … A Toronto reader snapped a shot at Yorkdale Mall in Toronto – arguably Canada’s ritziest shopping centre – that had a food court WSR vendor using a whole printed menu sign OVER the digital menu display. This was from about six weeks ago. Cheaper, I suppose, than replacing a dead screen/player, but really??? […]
No other business is booming in North America quite like the legal cannabis industry right now. According to Forbes, legal cannabis sales worldwide is projected to hit $57 billion by 2027, with $47 billion of that coming from North America alone. But with all this rapid growth coming about, dispensaries will need to do everything they can to stand out amongst the competition. […]
McDonald’s has announced $6 billion in restaurant modernization and construction plans through 2020, with a portion of that money going to “bright and easy to read digital menu boards inside and at the drive-through” and digital self-order kiosks. A lot of the money will be in bricks and mortar work like modernized dining areas, remodeled counters and larger display cases. […]
They don’t get a lot of attention, or make much if any marketing noise in the digital signage industry, but a Philly area company called SICOM is quietly building up a nice portfolio of digital display clients in the QSR space. SICOM has announced that Jamba Juice has selected it as the exclusive provider of digital menu boards and other marketing and promotion screens in the stores. […]
This is the tidy set of menu displays IKEA has at its food service counter in the newly opened store in Sheffield, UK. The displays were put in by Beaver Group and run that solutions provider’s “signage.ninja” software, which I THINK is a front-end gateway with Scala under the hood. […]
This digital menuboard demo from the Seoul solutions company Soundgraph caught my eye at DSE last week for a couple of reasons. First, I liked the creative design. Second, the company was showing a clever demo of on-demand switching of languages for the menu items. […]
In Is the Digital Menu Board being Underappreciated? we looked at the potential risks and losses that restaurants face when they underutilize digital menu boards. We also discussed several specific tactics that restaurant operators can employ to increase the ROI of their digital menu boards. […]
Here’s an interesting take on using digital signage in the restaurant business – make the displays the dominant visual marketing element, and change the restaurant brand, menu and operator on demand. That’s what the specialist agency Beaver Group has developed for London Excel, an exhibition and conference center in London, UK. […]
The US Food and Drug Administration (FDA) has again delayed enforcement of menu labeling rules, pushing the need for restaurant chains to show calorie counts on menus and menu displays into 2017. […]
