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Montreal developers say their AI-based ad targeting solution allows marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies (Sign Media)

Location intelligence startup Urbanoid of Montreal and Concordia University’s Applied AI Institute have developed new technology to allow marketers to target web, mobile, and digital out-of-home (DOOH) ads without relying on cookies. […]

signmedia.ca
Mon, Sep 25, 2023 at 10:50 PM

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Interactive ads encourage genuine connections to Billy Bishop airport

Billy Bishop Toronto City Airport has launched an interactive, multiplatform ad campaign featuring genuine, candid experiences from actual passengers, employees, and partners of the downtown transportation hub. […]

signmedia.ca
Mon, Sep 25, 2023 at 4:36 PM

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Media Resources Release Third-Gen Of Its Digital Billboard Light Pollution Counter-Measures Tech (16:9)

LED and traditional sign manufacturer Media Resources has developed and released a third generation of technology designed to reduce the amount of light from ... […]

sixteen-nine.net
Thu, Jul 20, 2023 at 10:20 PM

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New advertising design studio to boost Vistar’s creative capabilities

Digital out-of-home (DOOH) software provider Vistar Media has launched Vistar Studio, a new global operation which provides advertising design services to marketers within the out-of-home (OOH) media sphere. […]

signmedia.ca
Mon, Jun 12, 2023 at 4:39 PM

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DOOH Technology for Every Advertiser

The ever-changing digital out of home (DOOH) industry has a place for everyone. Find an application that makes sense for you or your clients and watch your sales skyrocket. […]

blog.daktronics.com
Thu, Nov 10, 2022 at 3:33 PM

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Sign Codes: Five Myths about Digital Displays Dispelled (Daktronics)

Daktronics provides advice about how to overcome objections and dispel the myths surrounding digital LED signs and billboards. […]

blog.daktronics.com
Mon, Jun 13, 2022 at 8:00 AM

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Get out of the Rut – and into People’s Minds – with Unusual Digital LED Signage

Out of Home professionals are getting creative. Are you keeping up? […]

blog.daktronics.com
Wed, Feb 16, 2022 at 9:33 AM

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A Fix for the Content Blues

Today’s thoughts on the state of content for DOOH come from Gina Kuck, Business Development for Daktronics National Accounts. Prior to her current role, Gina led the Creative Services team and helped write the industry best practices for LED technology. […]

blog.daktronics.com
Thu, Feb 10, 2022 at 1:16 PM

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OOH Projected to Finish 2021 Strong and Grow 11% in 2022 (OAAA)

Following higher-than-projected ad spend in the first half and a strong economic outlook in the second half of 2021, MAGNA raised its total year US ad sales forecast to $278 billion, or a 23 percent increase over 2020. […]

specialreports.oaaa.org
Wed, Nov 3, 2021 at 11:25 PM

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We’re Here To Help!

Take advantage of Daktronics 24/7 digital billboard support services. We offer a variety of packages to meet each partner’s needs. […]

blog.daktronics.com
Wed, Oct 13, 2021 at 5:15 PM

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New partnership leads to mutually beneficial digital billboard

The Town of Camillus partnered with Park Outdoor to create a new landmark – a Daktronics digital billboard with a traditionally crafted façade. […]

blog.daktronics.com
Wed, Apr 21, 2021 at 3:21 PM

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One Utah Senate Billboard Bill Fails. One Still Pending (Billboard Insider)

One Utah Senate Billboard Bill Fails. One Still Pending. SB 144 which would limit the ability of municipalities to incentivize landowners to terminate billboard leases or refuse to renew billboard leases failed by in a senate vote on Monday.  Here’s the bill’s language. […]

billboardinsider.com
Wed, Feb 24, 2021 at 9:34 PM

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How Daktronics, Vistar Media and Circle Graphics are making it through the pandemic (Billboard Insider)

Kerry Yoakum, Rod Rackley, Michael Provenzano, Jeremy Johnson. The OAAA’s Kerry Yoakum moderated a brisk panel discussion in which three out of home industry suppliers reviewed 2020 and discussed the outlook for 2021. Here’s what the suppliers said about the impact of covid on their business. […]

billboardinsider.com
Wed, Jan 27, 2021 at 6:18 PM

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Boston Omaha-owned Link Media Outdoor Promotes Seth Garrett and Hires Robin Karp

Seth Garrett has been promoted to Director of Real Estate, responsible for oversight of Link’s Corporate Real Estate functions. Seth joined Link in 2017 as Real Estate Manager, and has been instrumental in the development of programs, policies and procedures as the Company has grown organically and through acquisitions. […]

billboardinsider.com
Fri, Jan 22, 2021 at 11:54 PM

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Continued: Why the promise of revenue from cellular antennas on billboards has not materialized (Billboard Insider)

Many readers commented on yesterday’s post on the slow rollout of billboard antennas. A reader says cell companies are choosing to deploy on utility poles, not billboards. It’s mainly due to legislation that allows for wireless antenna’s to go on utility poles or separate stand-alone polls in the ROW. […]

billboardinsider.com
Fri, Jan 15, 2021 at 6:14 PM

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