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Digital Out Of Home (DOOH) Advertising or Mobile Truck Billboards? What You Need To Know Before You Decide

This is the second blog post in our series comparing mobile truck billboards to other OOH advertising mediums. As the newest kid on the block, it made sense to talk about digital signage, its benefits and drawbacks, and how it compares to mobile truck advertising. Both forms of advertising are creative forms of outdoor advertising. […]

movia.media
Mon, Nov 15, 2021 at 2:00 PM

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Photograph Digital Signs Like a Pro

LED displays are difficult to capture in a photo. A few simple adjustments to your process or camera settings can help you capture a breathtaking photo. […]

blog.daktronics.com
Mon, Nov 1, 2021 at 2:06 PM

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Driving Change: Non-Profits and OOH Advertising

Non-profits exist for one reason and one reason only: to make our world better. They come in all shapes and sizes. From community groups fundraising for a new playground, to large-scale organizations pushing through bleeding-edge medical research and developments. […]

movia.media
Tue, Oct 26, 2021 at 2:00 PM

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The Benefit of OOH Advertising in the World of Activism

Right now, a woman’s right to choose is being jeopardized by the government legislature. Women are being silenced in the government, as if they don’t have issues with the new abortion laws being proposed, and it seems like they can’t receive the attention they need. […]

movia.media
Wed, Oct 20, 2021 at 2:00 PM

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What is “Privacy By Design” and how it can be applied to outdoor advertising (Movia Media)

By Michael Gaida, Pixabay. Like most industries these days, the advertising industry makes use of data collection and analytics. We collect information on our clients and their target demographics. […]

movia.media
Fri, Oct 15, 2021 at 2:00 PM

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OOH Advertising and its Role in Law Enforcement

OOH Advertising Brings Justice to Missing Persons Cases OOH advertising has the ability to bring awareness to a number of things, and missing person cases are one of them. You’ve heard of the classic picture of a missing kid on the side of milk cartons, but billboards can do more than their predecessors. […]

movia.media
Wed, Oct 6, 2021 at 2:00 PM

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Building Your Brand with a Digital Billboard

A digital billboard doesn't have to be owned by a third-party advertiser. Having your own can draw extra attention to your brand. […]

blog.daktronics.com
Fri, Sep 24, 2021 at 12:17 PM

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What are the different types of signs? (Movia Media)

How many different types of signs are there? The answer is as varied as the signage you’ll find in your neighborhood. For example, there are outdoor signs, which can be hung on a building or placed at eye level on the street. […]

movia.media
Fri, Sep 10, 2021 at 12:10 AM

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Creative Advertising after Covid: How mobile billboards effectively boost your ROI

We are almost there. It is beginning to happen. As vaccine rates rise and treatments improve, more and more people taking up their pre-Covid routines. […]

movia.media
Tue, Sep 7, 2021 at 2:00 AM

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Top Brands Using OOH in 2021 (Movia Media)

Top brands across the globe have turned to out-of-home (OOH) advertising to capture new audiences, stay top-of-mind with their existing customers, and communicate their unique brand story in an effective and authentic way. […]

movia.media
Wed, Sep 1, 2021 at 7:14 PM

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3D OOH Is Becoming Increasingly Popular (Movia Media)

By Shubhani Rawat. We live in a world that advances technologically every day, and their innovations always amaze us. As we can see, traditional billboards are evolving into digital billboards, digital billboards into 3D billboards, and now, 3D billboards are becoming ultra-realistic 3D billboards. […]

movia.media
Tue, Aug 10, 2021 at 8:00 AM

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A breakdown of Toronto out-of-home advertising market segments from Movia Media’s perspective

Populated by 6.25 million people and over half of its residents born outside of the country, Toronto is considered one of the most multicultural cities in the world. And for this very reason, Toronto is an extremely unique region to advertise in via the out-of-home (OOH) medium. […]

movia.media
Fri, Aug 6, 2021 at 2:00 PM

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Consistent increase in Digital Outdoor Advertisements

OOH advertising (also known as out-of-home advertising) as we know has evolved an enormous amount since its inception. Technology industries, food industries, gaming industries, you name it, have turned to OOH advertising to spread brand awareness through giant OOH billboards, and we have seen these companies benefit. […]

movia.media
Wed, Jul 28, 2021 at 2:00 PM

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Automakers Take OOH Ads To The Next Level

The best way to reach drivers is on the road, where consumers spend most of their time commuting to and from work on a daily basis. So where else would be a great place to advertise your next car or motor campaign better than on congested roads? The Texas A&M Transportation Institute issued a report in 2019 stating that commuters waste an average of 54 hours a year stalled in traffic. […]

movia.media
Thu, Apr 15, 2021 at 2:00 PM

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Why You Need to Entertain Your Customers With Irresistible Holographic Ads in 2021

Many countries have imposed lockdown procedures that have forced people to stay in their homes and close stores, which inevitably reduced engagement with consumers. As the summer approaches, some of the social confinement of COVID-19 will hopefully come to an end soon. As a result, people are eager to spend time out of their homes more than ever. […]

movia.media
Thu, Apr 8, 2021 at 2:00 PM

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