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Exploring the role of Media in Retail Media Networks – its power and new purpose

by Brian Florko, Creative Realities We live in an era where digital platforms have taken center stage in nearly every aspect of business, including advertising and consumer engagement: but the truth is, physical stores continue to hold a special place in the hearts of consumers, over and alongside digital channels. […]

digitalsignagefederation.org
Thu, Feb 22, 2024 at 5:13 PM

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Turning Retail Stores into Experience Centers

With shopping shifting more online during the pandemic, retailers with physical storefronts are now confronting a difficult challenge — namely, how to stay in front of customers and attract them into physical stores once again. Integrators can help by bringing technology and personalization to the forefront of the in-person shopping experience. […]

commercialintegrator.com
Thu, Mar 16, 2023 at 11:33 AM

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Retail environments go ‘phygital’ with innovative displays (Commercial Integrator)

By Alyssa Borelli. As retailers struggle to get customers back into their stores, they’re starting to innovate and invest in digital displays. There’s also growing demand among consumers for more personalized in-store shopping experiences—ones that fuse the physical shopping experience with the digital. […]

commercialintegrator.com
Mon, Jan 24, 2022 at 4:57 PM

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Employees Benefit from Digital Signage in Goodwill Stores

Goodwill stores in Georgia and Alabama have become the latest converts from static to digital signage that we have to celebrate. These locations have replaced their traditional paper signage with digital screens inside the store and in employee rooms to coincide with re-opening. […]

digitalsignageconnection.com
Wed, Sep 2, 2020 at 2:56 PM

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Mood Media Launches the Center Of Excellence Division

N […]

digitalsignageconnection.com
Fri, Aug 7, 2020 at 10:47 AM

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16:9: Biggest Indoor LED Mesh Ceiling In N.A. Switches On … In Maine Furniture Store

The biggest indoor mesh LED ceiling in North America – unless you want to describe the Fremont Experience in Vegas that way – has been switched on in an unlikely location – a new furniture store at a mall in Portland, Maine. […]

sixteen-nine.net
Fri, Jul 24, 2020 at 12:08 AM

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7 Ways Augmented Reality Can Transform Your Customer Experience

Augmented reality is one of the most exciting tech developments in recent years. The ability to add digital information to the real world has reshaped industries. For firms in many niches, AR could be pivotal in transforming the customer experience. […]

digitalsignageconnection.com
Tue, Apr 21, 2020 at 2:26 PM

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6 Trends for Experiential Marketing in 2020

**Editor’s note: With the current COVID-19 situation, you likely aren’t thinking about experiential marketing. That said, if we focus on the future, there will be a time when consumers are back out and about and, having been sequestered for so long on a diet of TV and internet, will be yearning for new experiences. […]

emcoutdoor.com
Tue, Mar 17, 2020 at 2:57 PM

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With TimeTrade Queue Manager Brands Transform Physical Experiences

BOSTON, Oct. 16, 2019 — TimeTrade, the leader in Intelligent Appointment Scheduling, is providing brands even more ways to manage and accelerate appointment-driven customer engagement strategies with the next generation of Queue Manager. […]

digitalsignageconnection.com
Thu, Oct 17, 2019 at 11:29 AM

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How Digital Signage Helps Automotive Dealerships To Sell More Cars (DSConnection)

Finding the balance is key for automotive retailers in bridging the gap between traditional static signage and progressive digital alternatives. Due to the nature of the car purchasing journey, the integration of digital can aid in informing and assisting critical purchasing decisions. […]

digitalsignageconnection.com
Thu, Aug 15, 2019 at 8:55 AM

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10 Online Video Trends that Boost Branded Event Visibility

To say that streaming video is an important part of our daily lives is, at this point, something of an understatement. According to one recent survey, your average online user watches about 1.5 hours of video content on a typical day. The same survey said that 15% of people actually watched at least three hours, often more. […]

emcoutdoor.com
Fri, Jun 7, 2019 at 12:27 PM

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Changing the Way You Think About Event Spaces

Your boss just signed you up for a conference hosted in New York City focused on the latest and greatest trends in your field of work. At first, you’re excited—you get a few days out of the office to connect with peers, learn valuable information and to connect with industry leaders. You book your flight, find a hotel and look at sessions you’ll want to attend. […]

emcoutdoor.com
Tue, Jan 29, 2019 at 1:48 PM

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Why is the Customer Experience Important for Your Brand?

Customer Experience is an integral part of all interaction between a company and an individual. Many people are aware of CX when it comes to talking with a waitress at your favorite restaurant, or asking a concierge about fun things to do in a new city at a hotel. A customer’s experience goes so much deeper than that, though. […]

emcoutdoor.com
Thu, Nov 1, 2018 at 11:55 AM

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How to Use Location-Based Marketing to Capitalize on Holiday Spending Trends [Guest Post]

This time of year, people’s thoughts turn to the holiday shopping cycle, which spans from Thanksgiving and Black Friday in November through to the New Year. Though just barely over two months long, the time period accounts for a significant chunk of consumer retail purchases throughout the entire year. […]

emcoutdoor.com
Thu, Oct 25, 2018 at 9:19 AM

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Digital Signage Gets Customers to Keep Their Heads Up

There is a not-so-new popularity contest brewing between the big screen and small screen.  No, we’re not talking Star Wars vs Game of Thrones or Jennifer Lawrence vs Sofia Vergara. This competition is between your digital signage screens and the smartphone your customer’s face is buried in as she enters your place of business. […]

mvixdigitalsignage.com
Fri, Jan 20, 2017 at 2:40 PM

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