Every detail of digital signage design matters. From background colors and images to font types, each element has just as much influence on your message as the actual written content. The wrong choices can not only make the signage text difficult to read, but it can also give the wrong impression to your audience. […]
When designing content for display on a digital sign, typography is often overlooked. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances. […]
So, you’ve convinced your organization to invest in digital signage, and now it’s up to you to start unlocking the benefits. What’s next? The next step is developing content for your displays. […]
When designing content for display on a digital sign, typography is often overlooked. As inconsequential as it may seem, your choice of font says a lot about how you want your audience to perceive your brand, and it can make a huge difference on how legible your content is from certain distances. […]
Signage, whether it be analog or digital, is at its foundation a form of advertising. The intention of most signs is to attract people to come closer, capture those same people with the content on display, and send customers, consumers, or the general public on their way with a call to action. […]
Digital signage is an excellent way to create interest in your brand. However, an amateurish digital signage design can have the opposite impact – poor content design will turn away business and make customers less likely to return. Before we look at what makes for an amateur digital sign design, let’s first discuss how such a design can hurt your brand. […]
