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16:9: 6 Steps For A Successful Digital Signage Campaign

Guest Post: Irfan Khan, Skykit Highly successful digital signage campaigns don’t spring into the world fully formed, like Athena from Zeus’s forehead. Instead, they require careful planning. Irfan Khan An example of this is a newly installed digital signage display at the San Francisco International Airport. It’s bringing in sweet profit increases at See’s Candies. […]

sixteen-nine.net
Tue, Jul 12, 2016 at 3:54 PM

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16:9: 80 Million Pixels Light Up At Dubai’s New City Walk Market

This looks kind of amazing – 12 football fields worth of digital visuals on LED and projection in the new Meraas City Walk market in Dubai. Overall, the Meraas project involves more than 30 LED installations in 21 different formats and nearly 30 high-res projectors totalling over 80 million pixels. It’s easily one of the most ambitious digital installs done to date, globally. […]

sixteen-nine.net
Tue, Jul 12, 2016 at 9:09 AM

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Cannes: Parties Are Great, but it’s Creativity that Counts

The Cannes Lions International Festival of Creativity is an opportunity to celebrate the world’s best advertising alongside the luminaries who conceived these great ads. […]

thoughtleadership.oaaa.org
Fri, Jul 8, 2016 at 11:43 AM

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16:9: Cannes Lion-Winning Data-Driven Campaign Ties Discounts To Butt-Ugly Winter Temperatures

There’s no end of talk out there about digital OOH being part of integrated marketing campaigns that span mediums and use data, but not nearly as many real-world examples of it being done … but here’s one. […]

sixteen-nine.net
Sun, Jun 26, 2016 at 9:09 AM

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Projects: BMO Lights Up Twin Video Walls In Toronto’s PATH System

This is a pair of 3 by 5 video walls, using 55-inch narrow bezel displays, in the underground PATH concourse system/maze that connects most of the big office towers in downtown Toronto. Done for BMO Financial Group, the wall is in the walkway system at BMO’s flagship location, First Canadian Place. […]

sixteen-nine.net
Fri, Jun 24, 2016 at 11:09 AM

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Free Stuff: Screenfeed Makes US and Canada Holiday Spots Available

The guys at Minneapolis-based Screenfeed have developed a couple of free-to-use national holiday greetings for American and Canadian clients and prospects. The trade-off is that you’ll need to open an account with the company, which means you’re then in Screenfeed’s marketing loop. […]

sixteen-nine.net
Thu, Jun 23, 2016 at 4:38 PM

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Sixteen:Nine Podcasts: Jeremy Gavin, Screenfeed

  Jeremy Gavin, the founder of Screenfeed, sat down with me in an empty conference room at InfoComm earlier this month. Jeremy runs a Minneapolis company that generates great-looking, ready-made content feeds for digital signage networks. […]

sixteen-nine.net
Wed, Jun 22, 2016 at 12:15 AM

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Event-Based UK Digital Signage Firm Adds Permanent Offer – NowSignage

Another company has entered the hyper-crowded digital signage, with the twist of using low-cost Amazon Fire set-top boxes and HDMI sticks. […]

sixteen-nine.net
Wed, Jun 15, 2016 at 9:42 AM

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Start Your Digital Signage Project With Why, Or Don’t Even Start It (Dave Haynes’ presentation at the InfoComm Digital Signage Summit)

Following on the old, here’s a very new take on signage – my presentation last Tuesday morning in Las Vegas at the InfoComm Digital Signage Summit. It’s not really a look at the market as a whole. […]

sixteen-nine.net
Tue, Jun 14, 2016 at 12:28 AM

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Screenfeed Puts Rio Games Feeds In Starter Blocks

  The subscription content service Screenfeed has developed a set of feeds to help viewers of digital signage networks stay in touch with events and results coming out of the Rio Olympics in a few weeks. […]

sixteen-nine.net
Mon, Jun 13, 2016 at 1:06 AM

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Packaging Up Content For The Market

I’m not sold on the idea of digital signage marketplaces when it comes to selling software and gear, but where I do think it can make some real sense is for packaged-up content and creative. […]

sixteen-nine.net
Fri, Jun 3, 2016 at 9:18 AM

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Google Releases Open Source Software Library For Interactive Displays

I’ll leave it to people who code, and their masters, to determine if this is, in some way, relevant to the digital signage market, but from my unschooled perspective this new open source interactive display software from Google looks pretty interesting. […]

sixteen-nine.net
Fri, Jun 3, 2016 at 1:01 AM

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Projects: University Of Kent Using Signage To Connect Students To Services

The University of Kent, in the south of England, is using digital signage at its redeveloped library to help students find and use services. Thirty-five Samsung Smart Signage displays have been installed around the library by UK-based Eclipse Digital Media, using the cloud-based digital signage software, embed signage. “Navigating around the large 15,000 sq. […]

sixteen-nine.net
Fri, Jun 3, 2016 at 12:16 AM

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Six Tips On Creating Effective Playlists For Digital Signage

Guest Post: Mark McDermott, ScreenCloud Personalization has long been recognized as the key to cutting through noise in our over-saturated digital world. In digital signage, where you have just seconds to grab attention against the passer-by’s friends, iPhone or work schedule, it’s even more crucial. Let’s say your audience is in the 50-65 year-old cohort. […]

sixteen-nine.net
Tue, May 31, 2016 at 11:10 PM

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16:9: Samsung’s Godzilla-sized Smartphone Billboard In Moscow

Samsung is marketing its new Galaxy S7 Edge phone in Moscow by draping one full side of an office tower with an LED curtain wall and adding a top and bottom that makes it look like a Godzilla-sized version of the new phone. […]

sixteen-nine.net
Mon, May 23, 2016 at 9:15 AM

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