NYC-based programmatic ad platform company Vistar Media, which focuses on the out of home space, has added support for technology that allows media companies buying video ad positions for online to seamlessly push that same video to digital out of home ad networks. […]
Toront0-based software startup Neuranet has released the 2nd generation of its HTML5-based responsive ad-building software, called Flexitive 2.0. The cloud-based platform lets creatives build animated, video-supported ad spots that adapt to unlimited sizes, across any device, operating system, app or browser. […]
This is a simple but effective use of data to drive home an emotion in a Digital OOH ad campaign- a countdown clock for UK sunsets. The campaign, for the grocer Sainsbury’s, uses live sunset data for local areas associated with major commuter rail stations that have large ad screens. […]
Robin Carlisle is Global Head of Creative for Framestore Labs, a UK-based creative technology shop that specializes in making beautiful and cinematic real-time visuals. Framestore Labs is part of a larger company, Framestore, that has been doing amazing visuals for years. […]
I find, more and more, that some of the more successful companies in this business are a bit like stealth submarines. They run silent and deep, and you don’t hear much about them or see them around. That would apply pretty nicely to D3, a New York company that is in the LED display business. […]
Every year, Toronto hosts “Scotiabank Nuit Blanche” an overnight art event that takes place across the entire city. In 2015, SapientNitro (now SapientRazorfish) had just moved into their new offices and worked with their landlord, Allied Reit, to come up with something interesting for the lobby of the building. […]
James Fine has been around the digital signage ecosystem since the earliest days. He founded Telecine in the mid-80s to do high-end video production for the corporate sector. By the mid-90s, he was getting into signage, putting networked screens in Quebec casinos. […]
San Francisco is one of the top trade show and convention markets in the country and possibly the world. It also happens to be a fantastic city for food, drink, sights, and shopping. I often spend a lot of my time in markets checking out the media we place for our clients in and around the convention center. […]
United Airlines has a data-driven digital OOH campaign going on New York taxicab toppers that’s designed to dispel the myth that taking a cab from the city to JFK, to fly out of there, is faster than traveling to Newark Airport (which has the airport code EWR). […]
The first time I placed Virtual Reality (VR) goggles on my head, I was not too impressed with the immersion experience that I was having. The goggles were bulky, I was tripping over the tether cord, and I was accidentally hitting people as I doodled a squiggle masterpiece with Google Tilt Brush. In short, I could not untether from the real world — as the technology promised. […]
This is a digital OOH advertising campaign that REALLY shows the potential and impact of using sensors, real-time connections and templates to custom-target a campaign down to individuals. In Paris, sensors at a busy crosswalk monitor pedestrian foot traffic and the red, amber or green state of the crossing lights. […]
I’m going to the circus, I’m going to the fair, To see the pretty ladies With flowers in their hair! Getting ready for a festival day in NYC combines the best of both worlds; the sense of being free that comes with the festival life, and the hustle and bustle of a large city. […]
The Westgate Las Vegas Resort & Casino, what you may know as the old Las Vegas Hilton right next to the convention center, has put some serious money into sprucing the place up, including the digital displays. There are more than 150 digital signage displays on the property, including custom LED screens, 4K video walls, HD displays, and projections. […]
Movie buffs who find themselves in LA tend to make a pilgrimage to the TCL Chinese Theatre, probably the most iconic moviehouse on the planet. Now, if they go at night, they can see a new projection-mapped show on the facade of what for many years was known as Grauman’s Chinese Theatre. […]
Not really sure what I think of this … Certainly gets points for being different. But a bunch of LCDs dangling like Christmas ornaments around a living ficus tree in the middle of a mall, I dunno … This is the set-up, launched I think in 2014, at the Louis Joliet Mall in way suburban Chicago. […]
