Virgin Trains launched a dead-simple digital OOH campaign in the UK this week that very effectively uses real-time data to tell motorists crawling along choked motorways that’d they’d likely have been far wiser to take a train. […]
Guest Post: Jeff Doud, MaxMedia Jeff Doud The bar is set so low. Everywhere you go, we are assaulted by clutter or what I would call “environmental hubbub.” Public spaces, retailers, malls, and lobbies often assume that their messaging or offers are the single most important component of their content strategy. […]
Brian Nutt and his team at Louisville, KY software and solutions shop Codigo have put together a video available for any network operator to download and run on their own screens, as a Hurricane Harvey fundraiser. The 20-second video clip encourages donations to the American Red Cross. You can preview it on this page. […]
Hat Tip @johnbirchman We told you yesterday about a 1967 robotic video wall (well, sorta … it was photo slides, not videos). Here’s another example of a big video wall doing the robotic three-dimensional thing Coca-Cola has unveiled in Times Square. This one is from 1990, at the Epcot (Disney) theme park in Orlando. […]
Maybe other companies have done this … dunno … but thought this is a pretty clever way to set up a reveal of a new LED spectacular sign. A monster wraparound LED board at 20 Times Square switches on this evening, and the manufacturer behind it, SNA Displays, has content that shows virtual curtains, which I assume are moving subtly. Clever. […]
The San Manuel Casino in San Bernardino, CA has added a pile of new digital as part of expansions and new features, including including a “fractured ceiling” hanging over a main walkway, and an LED tribute to Elvis. […]
Millennials hate advertising. There, I said it. But we still need the essentials. […]
This is a 3D projection-mapped video table that illustrates the expropriation of Jewish property during the Third Reich in Berlin, the centerpiece of an exhibit at the Leo Baeck Institute in New York. The Stolen Heart Video Map is the feature element of “Stolen Heart: The Theft of Jewish Property in Berlin’s Historic Center, 1933–1945. […]
Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square. […]
Guest Post: Michal Lisewski, Merixstudio Let’s imagine a family’s trip to the local shopping mall, and how web technologies and screens make that visit entertaining and worthwhile. […]
Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard. It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in no metric terms, is approximately a lot. […]
Cruise ship giant Royal Caribbean International’s Ovation of the Seas took its first voyage in 201g with an experiential video wall on its main esplanade, using nine different pieces of themed, reactive content. The permanent 8’ x 20’ digital art wall reacts to each person passing by, and can be controlled through gestural interactivity. […]
Guest Post: Mike Kilian, MVIX Signage, whether it be analog or digital, is at its foundation a form of advertising. The intention of most signs is to attract people to come closer, capture those same people with the content on display, and send customers, consumers, or the general public on their way with a call to action. […]
Sansi North America Displays aka SNA Displays sent over images of new LED displays now up and running in the NYC offices of what is coyly referred to as the world’s largest athletic apparel brand. The signature part of the project is 13 LED “clouds” – LED displays suspended lobby ceiling that sync up and sequence visuals. […]
Singapore’s Changi Airport has started providing peaks inside the new Terminal 4, which is set to open before the end of this year. One of the big features is a vast immersive fine pitch LED video wall at the security screening area. […]
