The suburban London, UK design studio Screen Kinetics has opened an online store where digital signage network operators can buy and download canned and editable template video content pieces for as little as $37 USD. […]
The ancient structures at a UNESCO-designated World Heritage Site will be lit up next month by 19 45,000 lumens projectors for a special projection mapping show. The Nocturnal Experience in Teotihuacan – a projection-mapping experience at the world-famous site – was done in early 2016 and is being revived in collaboration with the Tourism Department of the State of Mexico. […]
GUEST POST: Rebecca Dowden, Crown TV There are so many possibilities when it comes to digital signage content that it can be overwhelming. You may have a portfolio of reusable templates and content but are looking for something new and unique. To help you ensure your digital signage has the highest possible impact, here’s 100 digital signage content ideas, categorized by industry. […]
A pair of Las Vegas start-ups have synced up on a blended offer that sees a creative content shop making ad space available, via the partners online ad booking platform. […]
Laura Davis-Taylor is a really well-known and much-loved expert when it comes to how digital fits in retail. She was a consultant for many years, but more recently has worked for some very large agencies – dealing with equally large retail and brand accounts. Now she’s back doing the consulting thing, by her choice. […]
Guest Post: Debbie DeWitt, Visix The whole point of your digital signage is to get your audience to stop, pay attention and take whatever action your message asks them to. Debbie DeWitt How should you present the information – which type of content is right for each message? Should you use a still message, or one with motion? […]
This is a bit of a stunt, but also a nice, gentle heartstring-tugger of a digital out of home campaign done in Oslo, Norway for a volunteer organization. The volunteer website Frivillig.no is trying to encourage people to spend time talking to lonely and shut-in senior citizens through a live camera and screen set-up in a JC Decaux-managed transit shelter. […]
Information is limited from official channels, but I have seen word here and there about a pair of digitally-rich flagship retail stores opening in Barcelona – for Sephora and Uniqlo. The Sephora concept store appears to have a long corridor leading to the cosmetics shop flanked by a series of tall, fine-pitch LED panels, and then stacked LCDs around the sales floor. […]
The big three-dimensional robotic billboard that Coca-Cola bankrolled and switched on this summer in New York’s Times Square has generated lots of attention, and led to an interesting debate about whether it’s a brilliant showcase of attention-grabbing technology, or mechanical overkill for effects that could largely be created inside the content. […]
Guest Post: Jeff Doud, MaxMedia Today’s consumers expect an experience. They don’t want to be sold stuff. Instead we should offer relevant lifestyle with usable chunks of information to provide context. […]
This is the last weekend to see what appears to be an amazing projection mapping effort on the underside of one of Vancouver’s main bridges The Cambie Bridge’s underside is transformed into a wild B.C. river that shows the journey of migrating sockeye salmon in a 25-minute show, using cinematography from three B.C. rivers that is then digitally mapped and projected on the concrete. […]
Canadian vacation travel company Sunwing has opened a pop-up store in one of Canada’s busiest and ritziest shopping malls, using big visuals and a lot of technology to get shoppers at Toronto’s Yorkdale Mall thinking about booking a flight to the tropics for when the snow flies. […]
This is a public art installation somewhere in Switzerland. A water spout is sync’d with the content so it looks like the subject on the screen spitting out water is flying off the screen. Best opinion I can muster is: Hmmmm …. […]
Airport rental car centers tend to be big, bland concrete blocks that are anything but visual treats, but the new one at San Diego International Airport is a decided departure – with the exterior animated by some 2,100 E Ink Prism tiles. The public artwork, just launched, turns the 1,500-foot long front of the parking garage into a landmark mural. […]
Pretty much every convenience store I’ve been in, for almost 20 years doing this stuff, has left me shrugging about their digital signage effort – but the program put in by a travel stop chain called Love’s is an exception. It looks really good. And smart. […]
