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16:9: inLighten Release CMS-Neutral StudioPro Content Creation Tool For Digital Signage

Buffalo, NY-based digital signage software shop inLighten has started marketing an interesting new content creation tool for digital signage networks that’s aimed for users of any skill level and NOT tied to a particular content management system. So an end-user can produce material using StudioPro, but output it to use on whatever CMS software and player the end-user happens to use. […]

sixteen-nine.net
Thu, May 31, 2018 at 9:46 AM

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16:9: Interactive DOOH Campaign In UK Malls Pairs Lego And Latest Star Wars Flick

This is an interactive game that has LEGO tied in with the Uk launch of Solo: A Star Wars Story, the latest in what seems like a steady drip now of Star Wars movies. […]

sixteen-nine.net
Tue, May 29, 2018 at 10:05 AM

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16:9 Podcasts: UPshow’s Matt Gibbs On Successfully Bringing Social TV To Life In Restaurants

A whole bunch of startups have through the years, tried to crack the restaurant and bar business with a digital out of home advertising model that saw them put in screens and media players, hoping to claw back the costs, and more, through advertising. And a whole bunch of them – most of them, in fact, have failed. Advertising is hard. […]

sixteen-nine.net
Wed, May 16, 2018 at 12:11 AM

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Projects: An LED Veil And LED Floor Energize Kuwait City Mall Expansion

This is a series of gorgeous curved displays in The Avenues mall, a mega mall in Kuwait City. The project, called Electra, was put together by the solutions provider StandardVision in a new part of the shopping center. There is a 360 degree, 600 square meter immersive LED video veil and an interactive LED floor. […]

sixteen-nine.net
Tue, May 15, 2018 at 12:43 PM

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How To Use Digital Signs To Boost Your Corporate Social Responsibility Strategies

Guest Post: Jill Perardi, Visix With millennials now the dominate group in the workforce, organizations are looking at what makes them tick – what they expect, what gets them engaged, and what encourages them to stick around at a job for longer than a year. One of the things this group says is very important to them is to work for companies that show corporate social responsibility (CSR). […]

sixteen-nine.net
Fri, May 11, 2018 at 9:45 AM

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Why Top Brands Spend More on Out of Home

The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these successful brands. […]

emcoutdoor.com
Thu, May 10, 2018 at 1:22 PM

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The Screen Guy And The Power Of Chocolate

Guest Post: Luis Villafane, Maler I was lucky enough to volunteer at my daughter’s school to talk about my job.  I am saying lucky because most people don’t really know nor understand what I do … so to say the least, I really surprised them. […]

sixteen-nine.net
Fri, May 4, 2018 at 11:15 AM

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16:9: Tech Mash-Up Blasts Interactive Fan Pix On Lux Hong Kong Hotel Facade

Here’s a cool video showing how projection mapping, holograms, virtual and real light painting were mashed up for an interactive experience piece that was part of the Lumieres HK festival in Hong Kong. The LUX Experience gave visitors to Lumieres Hong Kong the chance to make light art and have it blasted on to a huge public canvas. […]

sixteen-nine.net
Thu, May 3, 2018 at 1:20 PM

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Using Sports to Engage and Connect with Consumers

The Eagles win in Super Bowl LII created a feeling of excitement throughout the city of Philadelphia. Now, imagine if your brand could do the same! As a lifelong Philadelphia sports fan, loyalty to my teams has been accompanied by the strain of being an underdog. I’ve also witnessed firsthand how a community can come together when a team succeeds. […]

emcoutdoor.com
Thu, Apr 26, 2018 at 10:55 AM

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Mark Stross Of ANC On Bringing The Spectacle Of Sports And Live Events To Digital OOH

ANC got its start about 20 years ago as a rotational signage company that primarily serviced the pro sports business, and through the years, ANC has grown into a big tech services provider that’s been putting in the visual systems for many arenas and stadiums. […]

sixteen-nine.net
Wed, Apr 25, 2018 at 12:01 AM

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Adidas Auto-Renders Highlights Videos Of Every Boston Marathon Finisher – In 24 Hours

Via Adweek This is a fairly amazing take on auto-rendered custom videos than has nothing to do with digital signage, but should certainly get some technical and creative people thinking about the possibilities for mass creation of creative spots. […]

sixteen-nine.net
Fri, Apr 20, 2018 at 5:24 AM

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Digital LED Waterfalls At Casino Lounge Replicate Real Falls In Nearby Mountains

This is a really interesting use of fine pitch LED in a new resort casino in New York state’s Catskills region. It’s a 2.5mm pixel pitch curved wall behind the Empire Lounge bar stage at Resorts World Catskills, which opened about 10 weeks ago. The 42 feet wide, 13 feet tall canvas has a resolution of 4992 by 1536 pixels, so more than 4K with its width. […]

sixteen-nine.net
Fri, Apr 20, 2018 at 4:42 AM

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Computer Vision Insights Used To Tweak Content And Boost Photo Booth Sales by 24%

The biggest U.S. manufacturer and operator of digital imaging photo booths used audience and attention analytics technology to optimize marketing content on screens outside the booths and boost sales in a test case by 24%. […]

sixteen-nine.net
Fri, Apr 6, 2018 at 5:47 AM

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Interactive She Too Digital Wall Prompts On-The-Spot Donations

This is a nice charity campaign in Toronto’s underground PATH concourse system that weaves through much of the central business district – involving a video wall and a nearby station that enables on-the-spot donations. […]

sixteen-nine.net
Wed, Apr 4, 2018 at 10:08 AM

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16:9: Here Are The DSE 2018 Project And Creative Award Winners …

Here are the winners from this year’s awards program at Digital Signage Expo, announced and handed out Wednesday at a reception. […]

sixteen-nine.net
Fri, Mar 30, 2018 at 8:25 PM

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