Here’s Jeff Dumo, one of the partners in the Silicon Valley-based creative shop Array Interactive, on why he’s heading to Orlando for InfoComm. Jeff is one of the speakers on the the opening day of the digital signage solutions summit. 1 – How many years have you been going to InfoComm? […]
This is a very clever marketing campaign, spotted in Digital Sign Age, to drive animal adoptions from a London shelter. Called Looking For You, the recent campaign used the digital screens at the Westfield Stratford City in London to run a series of triggered videos that gave some shoppers the sense a very cute little dog named Barley was following them, looking for new owners. […]
Cutter Aviation is the world’s oldest continually family-owned Fixed Base Operator (think airport within an airport) and aviation service company, with ops at eight major airports in California, Arizona, New Mexico, Colorado, and Texas. The company does a range of services for aircraft owners coming in and going out of these sites, as well as sells planes. […]
On the way to San Francisco’s airport after a day with a client 2-3 weeks ago I stopped in at Google for a quick update meeting on what the tech giant is up to with Chrome and Chromeboxes for digital signage. […]
Analyst Mary Meeker’s annual Internet Trends report was pushed out today, and it is, as always, a fascinating look at what consumers are doing online and the trends both in North America and globally. The report comes from the Silicon Valley investment shop Kleiner Perkins Caufield & Byers. […]
This is an interactive flooring selection station for retail that bridges phones and digital signs, from a company called Prendi in Brisbane, Australia. Choices Flooring, Australia’s top flooring retailer, worked with Prendi to develop a custom digital configurator mounted on a purpose-built inspiration wall. The first one was done in 2013 and now the companies are on version 4. […]
Bryan Mongeau, the Vice President of Technology at BroadSign, and a guy who pays a lot of attention to emerging tech, sent along this photo he strayed across online of an ad campaign running on a Times Square LED ad board: Says Bryan: This error is coming from the Azure cloud service, which means someone thought it was a good idea to serve up this sign’s content live from the cloud. Cloud down = sign down. […]
Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of the zones they are dropped into. […]
Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]
You may remember that clever hair products digital poster in a Swedish subway – where the model’s hair was swept by the tunnel winds of an approaching train. The US Lifetime TV network has borrowed on that idea for a set of posters promoting a biopic about Marilyn Monroe. […]
I blabber a lot these days about how live data is the content gift that can keep on giving, so I was happy to get an email today about a cool new project in Philadelphia that outs the idea in practice. […]
Here’s an interesting use-case for projection mapping – crowd control. Canada’s Wonderland – a big theme park on Toronto’s outskirts – does a nightly projection mapping show on the park’s fake mountain structure near the entry/exit gates. It closes the park’s evening, and pulls people from all over the park to see the mountain transformed. […]
Infocomm is a month out and I am starting to stockpile shirts and anti-perspirant in anticipation of several days in the steam bath of Orlando. I’ll take 115F and bone dry in Vegas any day over 95F and 95% humidity in central Florida. I’m going for several reasons: 1 – DSE gets so busy I kinda run through the display vendor booths, and InfoComm allows me a better look. […]
Several Atlanta-area news organizations are reporting how someone hacked (presumably) into a large digital billboard running on a building in ritzy Buckhead – switching out booked ads for a pic of a guy mooning. Like serious mooning. Big bend over yuck. […]
Fuel giant Shell is bankrolling its own screen network on gas pumps in the Netherlands, with some 75 stations and 600 screens up and running. The company also has a trial going in Malaysia. The content is a 90-second loop of 10 second spots for store promotions and customer information. The network is running BroadSign‘s ad-centric play-out and media targeting platform. […]
