There are several levels of creative in digital signage, with high-quality original work at the pointy top of the pyramid, and pure commodity – “On Sale Now” stuff – at the broad bottom. In the middle is a vast range of material that needs to get done in the SMB market, and there’s a surprising lack of of options for doing so. […]
A pair of companies long active in digital signage and digital out of home have reached an out of court patent dispute settlement that could have broader implications for the use of social media feeds on networked digital screens. Boston-based software and solutions firm Aerva has reached a settlement in a patent infringement action filed by Orlando-based media firm Monster Media on Feb. […]
I don’t tend to write about minor version releases for software, as only existing clients and almost-there prospects really care. But news from the Israeli firm YCD Multimedia caught my eye. […]
The French company IntuiLab has long had great software that enables users to develop interactive touch experiences without knowing much of anything about coding, but the technology has always been on the fringes of digital signage. […]
A little UK start-up has launched Postar, an iPad app that allows small business owners to build a simple digital sign message on the tablet and then run it on larger screens using $39 Chromecast HDMI sticks. Postar says it is focused on micro business operators, like indie coffee shops and boutiques. […]
JCDecaux is running a domination campaign at London’s Waterloo Station that ties into the release of the new film JURASSIC WORLD, using the large digital screens in the terminal and even creating a dinosaur museum gallery. The one-of-a-kind campaign is dominating every outdoor advertising location in the commuter hub. […]
Welcome Break is a variation of those giant commercial rest stops you see off major highways – in this case off motorways in the UK. At 16 of the stops, the company has installed a new digital menu-board system for its QSR operators, The set-up is a combination of LG screens and Signagelive software, as installed by Saville Audio Visual. […]
This is brilliant – projection mapping, using a custom animation on a guest table at a Belgian restaurant. A tiny chef pops out of a virtual hole in the table, and proceeds to fire up a grill and start cooking. The whole thing is projection mapped and is a great representation of how that tech is not just for the sides of buildings and huge spaces. […]
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My introduction to digital signage many years ago involved what remains one of the toughest kinds of installations for screens and PCs. Elevators are nothing but bumps and jolts, dust, crease and carbon, spiking voltage and wildly expensive elevator mechanics. I project-managed and cut the POs on about $8 million worth of elevator screens one year. […]
This is a clever campaign by Fiat run on a street in Frankfurt, Germany. To promote the parking assist technology that comes in the Fiat 500, a video wall was set up on a brick facade along a city street, with sensors watching cars that manipulated their way into an empty parking spot. […]
Live data and web services are starting to demonstrate the long-discussed possibilities for hyperlocal digital display screens, with a great example of that being a marketing campaign now running in the UK and built around Microsoft’s Cortana – the Windows phone version of Siri or Google Now. […]
Cam Gross of the Minneapolis interactive content/software Lift is heading to InfoComm in a couple of weeks. Here’s his take: 1 – How many years have you been going to InfoComm? This will be my first year. […]
Colleen Hamilton with colleagues Tim Laughlin and Tom Dunn at a client install. Boston Logan Colleen Hamilton, one of the principal’s behind the digital wayfinding/directory management software firm and consultancy Art of Context, sent along her note on why she’s getting on a plane to Orlando in a couple of weeks. 1 – How many years have you been going to InfoComm? […]
LA’s California Science Center used a running exhibit on the Dead Sea Scroll as the visual theme for its big fundraising evening, the Discovery Ball – using a massive projection mapping set-up to make a vast screen that had to work its way around things like dangling airplanes. […]
