Big congratulations to my friends down at the newly re-branded Freshwater Digital, the Grand Rapids, Michigan agency and solutions provider known for several years by the mouthful title of Freshwater Digital Media Partners. The new, tighter brand has been launched as the company makes some other moves. […]
The end of summer is always bittersweet. Back to school time marks the end of vacation weeks, long weekends, barbecues and for most people, the opportunity to wear shorts. Here in Florida where shorts are always appropriate, it means only five more weeks of oppressive heat until we return to climate paradise. […]
The Toronto International Film Festival will soon take over the cinemas and chic hotels of downtown Toronto, and below the streets, the Toronto Urban Film Festival, aka TUFF, is about to take over screens in the subway system. […]
Brad Parler is coming up from Houston, Texas in a couple of weeks to talk at DSrupted.com about better, more effective content. Here’s a sneak peek at what he’ll be talking about at the Sept. 16th event – a shorter version from an interactive conference he spoke at recently, down in Houston. […]
A Southern California video production company has taken over screens in McDonald’s locations throughout Los Angeles, starting a digital OOH network that tries a very different spin on dining area screen networks. […]
I saw Twitter posts about how the Empire State Building in New York got projection-mapped earlier this month in a big public statement about protecting endangered species, but I was waiting on better pix and details before writing anything. Got that stuff now. […]
The Digital Signage Expo people have opened up the submissions process for its annual Apex awards for content and installation work, with a November deadline to get your pitches in. DSE moved the awards event from a dinner (which it ran for several years) to a breakfast in 2015. […]
A couple of “live” companies have put together a partnership to start using HTML5 in bringing real-time visualized content to digital signage screens, particularly in business environments. The deal – a global partnership – is between Finland’s Valotalive and the UK’s Signagelive. […]
Ask anybody, in pretty much any big city, about the state of their traffic, and they’ll have a one word answer: “Horrible. […]
Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]
Guest Post: Tom Graczkowski, Saturn Digital Media The old saying about a picture being worth 1,000 words rings especially true when it comes to producing effective wayfinding. From a very young age, we learn to identify colourful shapes and symbols for things like bathrooms and safety signs. It’s an approach that’s essential to good wayfinding work. […]
I’ve long liked how the gas pump digital OOH guys have regularly tried to rethink content on their screens – going out and finding content that wasn’t just the old news, sports and weather feeds out there. They’ve tried a bunch of things, and now they’re trying very short form, very IN-YOUR-FACE movie reviews. […]
This is one of those devil in the details things, but it would at least appear there is a slick new way for software companies offering Android digital signage software platforms to add indoor mapping for malls, campuses and other busy, confusing places. A company called Here is offering up indoor mapping capability to Android developers. […]
Singapore has turned into the centre of the universe when it comes to projection mapping, with seemingly more of that happening there than in the rest of the world combined. Consider how the nation’s 50th birthday was celebrated yesterday, with mapping done at three locations and using more than 120 of Christie’s projectors. […]
The Madame Tussauds wax museum in New York’s Time Square has put a massive 13 ft by 12 foot LED screen in a glassed part of the facade to pull in tourists passing by on 42nd Street. The LED is a big NanoLumens unit, running content via Scala software based on a concept developed by the guys at OpenEye Global. […]
