A well-planned and executed video can get a pile of marketing mileage for a company, or team of partner companies, and I suspect this piece about a digital signage deployment now rolling out in Canadian GM auto dealerships will do that nicely. […]
I really like the automated content approach and utility that start-up TransitScreen is bringing to digital signage, however I can’t help but think the cluttered layout rule that applies to every other kind of digital signage should apply with this stuff, as well. In short, there’s way too much going on at once on those screens. […]
When start-up digital signage software and solutions companies ask me for advice on how to go to market, I tend to STRONGLY encourage them to find a vertical market and make it their own. I don’t know the folks at EYECHRONIC.TV, but I have to admire how they’ve identified an emerging vertical and gone all-in to serve it. […]
A new study by the Johns Hopkins Bloomberg School of Public Health suggests U.S.-based chain restaurants that voluntarily list calorie counts on their menus are compelling diners to eat less, something that arguably backs up the federal edict to get calorie counts on all US fast food menus by the end of next year. […]
People who know me a bit know that I tend to often talk about the mystifyingly short list of companies that specialize in creative, in an industry that goes on endlessly about content being king. […]
A&W Food Services of Canada Inc, or A&W as we’re going to call them, has announced it is going digital with its menus at the roughly 850 stores across the Frozen North. The rollout has already started, running on software and services, like creative, from Cineplex Digital Networks, aka EK3. […]
Via Av Magazine Here’s an interesting spin on projection mapping, that addresses what to do about the marketing investment when the sun is up. In this case, two traditional billboards facing each other across a square in Milan have static messaging by day and motion by night, the billboards lit up by long throw projector lenses flanking the billboards. […]
Cineplex Digital Solutions has launched a new experiential Digital OOH product in Canadian shopping centres that it suggests is a better way to mask vacant storefronts in malls and other retail environments. […]
A digital artworks startup, one of several that have popped up in the last couple of years, has realized it could dodge a lengthy, painful and expensive R&D phase by forgetting about custom display hardware and simply using a smart sign display. […]
Hat tip to DailyDOOH, as I missed this one when the release came out … Here is a terrific example of what can be done with projection mapping INSIDE a room with controlled lighting conditions – the ceiling on Union Station in St. Louis, MO. […]
If your work in digital signage sees you in meetings where the client or the bosses start talking about their aspirations for transforming a space, or creating an experience, you kinda sorta need to get to New York in a couple of weeks for an event called Xlab. […]
The French firm IntuiLab has developed and announced a version of its interactive screen tools to work with low-cost Chromeboxes and all-in-one Chromebase displays. The hook to the IntuiFace platform is its ability to enable slick, highly interactive HTML5-based experiences without the designer, developer or network operator need to know much of anything about coding. […]
One look at the movies and a listen to the radio when you’re in another country will confirm suspicions that interests and tastes vary around the globe, and the same holds true for advertising, according to new Nielsen research. […]
Via AV Interactive This is one BIG projection mapping projected – described as a world record for this kind of tech. The 370-metre facade of the Ministry of Defence in Moscow was bathed in light from 142 digital projectors across six towers. For the metric impaired, that’s roughly four football fields wide. […]
NY-based software and services firm ComQi has pushed out a white paper that gives a different look at what corporate communications digital signage is all about. It covers off the traditional stuff – like staff messaging and directories – but also gets into some far less travelled turf like policy compliance and KPI dashboards. […]
