For two decades, Adobe Flash was the Holy Grail for designers creating motion graphics for the web and digital signage. Recently, however, the Interactive Advertising Bureau (IAB) made HTML5 the new industry standard for digital creative. […]
Traveling through airports during the Christmas holiday period can suck the joy out of just about anyone – between line-ups, delays, many more rookie travellers than normal and general mayhem. So the people at Toronto’s Pearson International Airport put together an on-premise Happier Holidays campaign that uses temporary digital displays, among several tools, to inject some fun. […]
If you have been around digital signage for a few years, you know about the struggles sign networks that were based around portrait mode had in finding and using content. Just about everything out there was landscape, and precious little was made in their chosen 9:16 format. […]
People who go into one of the two Los Angeles locations of Fleurish can design and build their own flower arrangements in what is billed as the first ever design-it-yourself flower studio. The stores get everything from individuals, to classes, and all the way to bachelorette parties (pre-cocktails, I assume). […]
One of the first things a good digital signage consultant is going to ask a client is: “Who is your audience?” That can sometimes be easily defined, or be really hard, when it comes to catch-alls like mass transport or shopping malls. […]
A landmark Viennese church, St. Stephen’s Cathedral, is working with an Austrian outdoor media to generate donations through a digital screen set up in Stephansplatz, a public square. The media firm Gewista has set up a screen that takes 2 Euro donations, to be put towards ongoing renovations to the old church. […]
The arts quarter of the amazing city of Montreal has been a visual treat for a few years, owing to various temporary and permanent installations that use lighting and projection. But that gets amped up starting tonight, with a program that runs through the end of January. […]
Here’s a great example of how digital signage projects – no matter how modest – can succeed because the people or person behind it exercised solid thinking and common sense, and coupled that with some creative talent. I saw a Tweet about a church using Rise Vision’s open source content management platform and Raspberry Pi 2s to light up its on-premise messaging. […]
Regular readers will be solidly at the “Yeah, Yeah, Dave, got it” stage when it comes to me going on about the importance of marketing videos in a video driven business (and how few do it). But, I’ll keep going on about it until it becomes commonplace, instead of rare. […]
This is a nicely targeted and executed interactive application aimed at children and their parents shopping this season at the Indooroopilly Shopping Centre in Brisbane, Australia. Customers entering a Christmas interaction zone at the mall are greeted on a screen by various Christmas characters, such as Santa, a reindeer and a snowman. […]
Digital signage networks are content-hungry beasts, and one of the ways to keep fresh and happy is through subscription content services. Those content feeds can vary quite a bit from company to company, but the business models tend to be similar. […]
Here’s a couple of visuals from the recently renovated Cisco Customer Experience Center in Silicon Valley, put together by San Jose-based signage-centric agency Array Interactive, Array developed the idea, design and experience in partnership with Cisco’s global Service Provider Marketing and Briefing Program Management teams. […]
Nick Georgetti from the UAE region solutions provider 2point0 Concepts turned into something of a tour guide for me during my time last week in Dubai. One of the stops was a walk around the buildings – with their often over-the-top designs – in the city’s financial hub. […]
I’ve written in the past about how Apple’s much-imitated minimalist store design has always been, at least to me, curiously light on digital signage. A typical store has screens, but those screens are accents. Very different story at Dubai’s Mall of the Emirates, which has a giant, fine pixel pitch LED wall that dominates the rear of the newly opened store. […]
Via TechCrunch … A San Francisco-based, VC-funded startup called Oak Labs is running a trial on a slick virtual mirror in the dressing room of the Ralph Lauren Polo NYC flagship store on Fifth Avenue in New York. […]
