The annual Xlab conference is next week in New York, and the Society for Experiential Graphic Design people behind it are doing a last minute push to gets bums in all the seats at the theatre down in Chelsea where it’s run. […]
Here’s a nice example of how to present real-time data in a visually interesting way. This is the elevator lobby of financial news giant Bloomberg’s new Washington, DC offices – the entrance flanked by a pair of video walls. The office is a hub for about 250 staff in the US capitol. […]
Guest Post: Linda Hofflander, Skykit I’ve seen some really bad digital signage content in my 15+ years in the digital signage business. Lida Hofflander I’ve seen signage using long bullet-point lists on default PowerPoint themes. I’ve seen neon yellow text on a royal blue background, so bright it made my eyes hurt. […]
Flight arrivals and departures displays were in the early days of digital signage something akin to a killer app – something that needed no ROI exercise to demonstrate the value, but something that also required specialty software and software/data integration expertise. […]
I was in New Orleans for a few days last week, and felt lucky to have the time to tour the National World War Two Museum that has become a huge attraction in that city. It has been around for a few years , and recently added some new digital wrinkles I thought were worth sharing. […]
Guest Post: Sean Matthews, Visix Sales and marketing have been aligned in the corporate world for years, even integrated, in many respects. But what about customer service? Sean Matthews Forbes magazine says that, in today’s customer-driven era, customer service is no longer just a post-sale activity, but is part of the total buying cycle. […]
We’re talking PowerPoint this week, the presentation software that has usually been regarded with abject horror by people who’ve been around the digital signage industry for years. While using PowerPoint templates to generate slides for signage systems is the fast lane to mediocrity, that’s not what Belgium’s PresentationPoint does with its software. […]
In a hyper-competitive market like digital signage software, it’s important for most companies to choose a vertical market and go after it with focused products. Here’s an example of a company that isn’t really in the signage software business, but has nonetheless developed a software product that is laser-focused on a vertical industry – in this case, construction sites. […]
The Toronto landmark Case Loma, a Gothic Revival-style house that looks like it could be used for a Canadian version of Downton Abbey, has been transformed this month as a projection mapping surface for a Halloween attraction. […]
When executed appropriately, triggered content can have an enjoyable impact on the intended audience. Recently, we had the opportunity to work on a project at Madame Tussauds in NYC that was based on the new Ghostbusters movie. […]
This has been done before, but blending some augmented reality with a live street scene at a transit stop remains a pretty good trick for the right digital OOH campaign. In this case, Disney is using a camera pointed down a road in Singapore to create a window beyond a digital transit poster. […]
I’ve seen worse. But this is pretty bad. If you are reading this and don’t see the problems … Too many zones Fonts are too small to read Busy background White text on white background Duelling visuals Just because the software allows you to do all these things in a layout, doesn’t mean it’s therefore a good idea. […]
If you run a website or blog, there’s a pretty good chance you have some exposure to WordPress, the open source online publishing platform used by 60 million-plus of companies, organizations and individuals. This site runs on WordPress, for example. […]
Atlanta – Digital Signage Expo (DSE), the leading conference and trade show for digital display and interactive technology, announced today that its website has won the Web Marketing Association’s “Outstanding Website” WebAward for 2016. […]
Zaib Shaikh For the 10th year running, digital signage screens in Toronto’s subway system are being used as the medium for a film festival that pretty much coincides with the glitzy, celebrity-riddled Toronto International Film Festival. […]
