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16:9: Raptors, Leafs Using Hyper-Granular Real-Time Sports Data On Screens Around Home Venue

Big sports venues often have screens showing the live TV feed from the rink, court, field or whatever on the public concourses and in places like corporate suites, so that fans can keep half an eye on the action while getting food or mingling, but the screens at the home of Toronto’s Raptors and Maple Leafs take things a step further with hyper-granular real time data. […]

sixteen-nine.net
Thu, Dec 19, 2019 at 12:12 PM

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16:9: How to Create Genuinely Experiential Digital Signage

Experiential is a huge buzzword these days in the digital signage world, and it tends to get pretty loosely applied to all kinds of things. I’ve seen projects and read PR pieces describing the work as being experiential, and thought, “Ok, in what way? […]

sixteen-nine.net
Tue, Dec 17, 2019 at 11:11 PM

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LED Canopy Ceiling With Generative Content Designed To Attract Premium NYC Tenants

This is the LED ceiling of 250 West 57th Street, up near the south end of Central Park in New York. The 80 foot long by 8 foot wide art installation has been running for the last couple of years, but I just heard about it last week, and found time Friday morning to walk over for a look. […]

sixteen-nine.net
Tue, Dec 17, 2019 at 8:07 AM

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ASK THE BOARD: Content for Millennials and Gen Z

What are some best practices in content creation to attract and connect with Millennials and Gen Z? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “It’s crucial that your campus’ digital signage content be tailored to reach Millennials … “ DR. […]

digitalsignageconnection.com
Mon, Dec 16, 2019 at 8:32 AM

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16:9: Uniguest’s Lobby-To-Guest-Room View On Hospitality Digital Signage

More and more companies involved on the sell and service side of digital signage seem to be picking out business verticals and getting very focused on them. It’s a tactic that can work very well if that company already has a big history and footprint in a vertical, and that’s certainly the case with Uniguest. […]

sixteen-nine.net
Wed, Dec 11, 2019 at 4:05 PM

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Choosing the Right Third-Party Content: It’s Not About You, It’s About Your Audience

The use of third-party content on digital signage networks seems to be growing more and more popular as grabbing and keeping the viewer’s attention is increasingly more difficult.  With the boundaries of digital signage changing as fast as providers can push them, third-party content is becoming a must-have in certain viewing environments. […]

digitalsignageconnection.com
Wed, Dec 11, 2019 at 11:56 AM

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Interactive Projection and Lighting at Singapore’s Funan Shopping Mall

Lightact is an integrated suite of software and hardware designed for creating immersive installations. Hexogon Solution, the audiovisual, lighting and show integration company recently rebranded to be known as Hexogon Vietnam Co. Ltd., chose Lightact earlier this year as the media server for two interactive installations in an iconic and IT-friendly Singapore shopping mall. […]

digitalsignageconnection.com
Wed, Dec 4, 2019 at 10:35 AM

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Kroger Deploys Digital Signage Campaigns at Point of Purchase with LEAP Platform (DSConnection)

In the grocery industry, where margins rarely exceed 3 percent, innovating to generate revenue is vital. In 2018, Kroger installed its EDGE shelves in 100 stores of its Cincinnati division. In concert with the roll-out, Sunrise Technology launched its digital ad platform, LEAP. […]

digitalsignageconnection.com
Wed, Dec 4, 2019 at 8:44 AM

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ASK THE BOARD: The Importance of Creative Briefs

How important are creative briefs in your workflow? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “The quick answer is “creative briefs are very important.” ELICIA DAVIS Project Manager – Freshwater Digital   “How important are creative briefs? […]

digitalsignageconnection.com
Mon, Dec 2, 2019 at 11:25 AM

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Watch This Bar’s Full Wall Of Singing Big Mouth Billy Bass Fish

Hat Tip – Mark Bennett of microgigantic for flagging this … This has nothing to do with screens but it certainly speaks to customer experience in places like hospitality and retail – a stairwell adorned with 75 Big Mouth Billy Bass fish, all singing in unison. […]

sixteen-nine.net
Mon, Dec 2, 2019 at 9:13 AM

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Comcast Refreshes Tech And Content For Its Amazing Philly HQ Lobby Wall

Direct view LED is now shaping design decisions for commercial property owners and architects who want to deliver something special in the main lobby of a building. You’re seeing more and more stories about buildings that have made an entire feature wall digital and dynamic, as a way to create visual excitement and both attract and retain tenants. […]

sixteen-nine.net
Fri, Nov 29, 2019 at 7:59 AM

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16:9: Updated 1,500-Foot Fremont Street LED Canopy Now Live In Las Vegas

Danville, Ill.-based LED manufacturer Watchfire Signs says work is now complete on what is touted as the world’s largest single video screen, a renovated Fremont Street Experience in Las Vegas. Watchfire won the $30 million deal last year and says the project was delivered on budget and ahead of a schedule that had schemed in a “grand reveal” on New Year’s Eve. […]

sixteen-nine.net
Thu, Nov 21, 2019 at 8:31 PM

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Five Ways Digital Signage Elevates Employee Experience

Guest Post: Curtis Campbell, HughesON Curtis Campbell As margins in retail continue to be a challenge, and retailers also wrestle with the pressure from Amazon and other eCommerce competitors, as well as the Buy Online, Pickup In Store movement, traditional retailers are looking to focus on the shopper/customer experience to deliver additional value to draw customers into their stores. […]

sixteen-nine.net
Wed, Nov 13, 2019 at 8:07 AM

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16:9: Daniel Black Of Glass-Media On The Resurgence Of Window And Retail Projection

Projection on window film is one of those things that I thought had come and gone from digital signage, with too many technical challenges to make the idea really workable. But projection is having a comeback, and arguably the company doing the most with it for retail and campaign-based marketing is a scrappy little startup in Dallas, called Glass-Media. […]

sixteen-nine.net
Wed, Nov 13, 2019 at 12:14 AM

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16:9: Drone-Based Light Show Puts Giant Atop Skyscraper

Photo composite from Daily Star (UK) This is much more entertainment and spectacle than signage, but nonetheless a really interesting application of technology to form an animated display. Somewhere in China – not quite sure which big city, and there are many – a drone-based light show has a skyscraper-sized figure atop a skyscraper. […]

sixteen-nine.net
Mon, Nov 11, 2019 at 10:08 AM

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