America is a big, diverse country in a globalized world, and while we’re all going through this unprecedented pandemic together, it’s safe to say there are a myriad of very different opinions and reactions about the whole COVID-19 situation’s effect on the public health and economic health alike. […]
By Ran Ben Yair, Ubimo. Advertising is always an industry that needs to be able to turn on a dime in response to current events, cultural moods, product breakthroughs, economic shifts, and more. For traditional Out-of-Home (OOH) advertising, which depended on physical billboards and signage, the ability to reassess and make changes on the fly had been a challenge. […]
Are there or should there be different creative approaches for different age groups when creating messaging for DOOH? […]
EDMOND, Wash. and ORLANDO, Fla. (April 30, 2020) – Digital signage and video wall agency Synect is offering free digital signage content to help fight the spread of the COVID-19 pandemic. […]
The French CMS software firm Cenareo (formerly known as CityMeo) has developed a free Chrome browser extension designed to push educational reminders about Covid-19 issues. The idea is that when a user opens a new tab in the heavily-used browser, it starts with a splash page with up-to-date health information. […]
The Industry, an artistic company focused on pushing the limits of productions and transcending traditional views of opera, was tasked with creating an experiential, immersive production that would expand the definition of the medium. […]
For decades, Out-of-Home (OOH) and small business have been the most steadfast of partners with the majority of OOH ads being sold to promote local businesses. This powerful, enduring partnership has taken on new and vital meaning during the current COVID-19 crisis. […]
Gold Coast residents will wake up to a splash of colour and comfort today, following a Burleigh Heads’ business, Theory Agency’s activation to bring optimism to the city, through artwork. […]
How do you think A.I. and machine learning will impact content development and management? This week’s question is answered by members of the DSE Advisory Board CONTENT COUNCIL “We are at the early stages of an incredible, potentially species-altering ride. […]
These are terrific new COVID-19 Public Service Announcements available for download by anyone running a screen network. There were created for the Light It Blue campaign – a public effort to light up buildings and landmarks to honor healthcare workers and others working in public spaces through this pandemic. […]
Presented by: Sponsored by: Summary: Digital Signage is one of the few areas of AV where there’s more to the project than just hardware, software and install. Content creation, custom programming, training, and player setup are all part of the project. It’s important for integrators to offer a total solution for Digital Signage, including content. […]
The folks at Montreal’s Telecine use their historic office building just east of downtown for a bunch of things – workspace, home (for owner James Fine) and party space, on the roof. They also use the windows for projection, notably during the Christmas season. Now the techs have fired up the projectors to send a message to caregivers and others working in the midst of the pandemic. […]
It has been a month and change since 16:9 started a list of free content resources that digital signage and digital out of home networks have made available to help share information and offer thanks as this pandemic has spread and worsened. The original post is a long beast of a thing now, with links to all 33 of those resources. […]
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In what innovative ways have you incorporated real-time and dynamic content into digital advertising? This week’s question is answered by members of the DSE Advisory Board OUT-OF-HOME NETWORK COUNCIL “The use of data and creative is my favorite topic in our industry! […]
