If your advertisers aren’t highlighting the back-to-school efforts underway on your digital billboard, you are missing out on revenue! A recent survey projected 2021 spending per household for school averaging at a staggering $848.90. As the second biggest shopping event of the year, it provides plenty of advertising opportunities. […]
A new-build office block in the finance-heavy central business district of Charlotte, NC opened this year with a very different take on using LED to create a lobby experience. The Ally Charlotte Center uses has a series of animated data visualizations that translate demographic, cultural, environmental, and geographic data into digital art, and does so on a twin set of separated vertical columns. […]
The opening ceremonies for the Tokyo Olympics are on at the moment, and for the next couple of weeks there will be endless information being generated from the event about results and achievements. At least a couple of companies in the digital signage and digital OOH industries have developed specialized content for the big event – though quite distinct from one another. […]
Several industry contacts have been telling me, going back months, about a very cool project in Dallas that they were part of … but didn’t have permission to officially promote. That’s changed, and the formal word is out about a new-ish downtown Dallas destination venue that’s been dubbed the AT&T Discovery District. […]
I have confirmed that the big anamorphic wave illusion running on a giant LED in Times Square is indeed the work of the Seoul creative shop d’strict, but also that it is a tweaked version of the one first done in Korea. […]
The anamorphic illusions that have been popping more and more on LED boards in Asian megacities are now showing up in arguably the world capital of big displays – New York’s Times Square. This is a wave-based illusion – dubbed The WHALE – that’s running on the board I call the LED Board That Ate Times Square – the vast one that fronts the Marriott Marquis. […]
Here’s another wraparound LED board on a building corner that’s using creative that does an anamorphic illusion – this time in Tokyo. Called Cross Shinjuku Vision, the P6 DOOH ad board is on a rounded corner of a new building above the east exit of Shinjuku Station, which handles 3.5 million people PER DAY (you are reading that correctly). […]
The summer Olympics are happening very soon in Tokyo and the subscription content shop Screenfeed has developed a specialized feed tuned to the massive sporting event. I am not sure if I am allowed to use the word Olympics, so if you never hear from me again, the brand police have taken me away. Tell my family I love them. […]
This is a temporary, pop-up digital marketing display for a Nissan vehicle on the banks of the Thames in London, using the same anamorphic illusion techniques seen lately on corner LED displays in China and South Korea. As with all of these LED projects, clever motion graphic design creates the illusion that the visuals are three dimensional – if you are viewing the screen from the corner. […]
Venus Control Suite is a popular cloud-based software that many LED sign owners and operators use to control scheduled content on their outdoor LED displays from Daktronics. But now it’s so much more. Operators can now use Venus Control Suite to control scheduling and content on both LED and LCD displays for indoor and outdoor use from anywhere at any time, and with any device. […]
Workplace was already a major vertical market for the digital signage industry prior to COVID-19, and even though the pandemic has triggered rethinks and reboots on where and how we all work and collaborate, just about everything suggests digital signage technologies will continue to be a key to impactful workplace communications. […]
Here’s the latest digital artwork that’s being intermingled with DOOH advertising and other content on big displays at major subway hubs in New York City. This one is at the getting-busy-again Fulton Center in lower Manhattan. It is part of the transit authority’s commissioned by MTA Arts & Design program, which commissions public art to run on the screens. […]
I am not entirely sure what is going on here, but I think this is a concert venue in Kiev, Ukraine, and the record label behind the event is using a big LED mesh canopy to drive ambient visuals. This is what immersive experiences expert Dorothy Di Stefano has to say, via Linkedin: The team at SETUP [? ? […]
Houston’s Data Call Technologies has pulled together the data feeds and underlying data collection toolset to create a real-time Amber Alert feed, working on collaboration with the Office of Justice Programs (OJP) and the National Center for Missing and Exploited Children (NCMEC). […]
The Minneapolis subscription content company Screenfeed has added cryptocurrency to its financial graphics feed, with the numbers available on some 1,000 different coins. The rationale is that cryptocurrency is so fast-moving that it is very sticky content – material people keep looking back to – regardless of the venue. […]
