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Examples of best DOOH content in retail by JCDecaux (Part 1)

Consumers today are increasingly connected and media-savvy. Armed with smartphones, they have gone beyond simply searching for product information to expecting engaging interactions and experiences from brands. Over the last couple of years, retailers have been experimenting with a mix of traditional and digital advertising channels at the point-of-sale (PoS). […]

jcdecaux-oneworld.com
Tue, Apr 29, 2014 at 12:08 PM

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