There is no simple way to define Digital Signage. Basically it is a way of communicating messages and/or information. The term Digital Signage can mean many things to different people. […]
Editor’s note: This is a guest blog by Stan Tan of Selby’s – Australia’s leading specialist manufacturer of event branding solutions and fabric displays. With the rise of eCommerce and Amazon, offline retail sales is going through a rough time. Add China on top of that and it is a nightmare. […]
When it comes to Digital Signage the term “kiosk” usually describes a freestanding display, which can be a touch screen or a passive non-touch screen, with an integrated PC or media player used for wayfinding, data capture, ordering, advertising or general information dissemination. […]
Images and videos are the most common forms of content for Digital Signage and the best image format to use, to achieve the best balance between quality and file size, are JPEG images. […]
This is the second part of our blog on how to sell Digital Signage to your boss. To read part 1 of this blog, please click here. Lower the risk Bosses will only take calculated risks. […]
Not everyone can see the potential of a new technology at first; fear of change from the status quo can stop people from making decisions that could benefit their company. Managers and bosses are the people you might need to convince if your company is really going to get the benefits from Digital Signage. […]
In the age of online shopping it is surprising to learn that most customers still prefer to shop in store rather than online[1]. With stories constantly in the press about failing high street brands it’s easy to assume that online shopping is the future of retail. […]
If you are looking for a Digital Signage solution that is to be used in an outdoor environment then you will need to consider what IP rating is required. IP stands for International Protection (or Ingress Protection) and indicates how much protection something has against two external factors – dust and water. […]
HDMI stands for High-Definition Multimedia Interface and is a proprietary audio/video interface for transmitting digital video and audio signal from an HDMI-compliant source device, such as a PC or media player, to a monitor, video projector, digital television, or digital audio device. […]
