Raw Feed & Search

16:9: Coke’s Ballyhooed Shape-Shifting LED Board In Time Square Is Now Very Much 2D

We will probably never get a public story about the three-dimensional, robotic direct view LED display that Coke spent an unknown PILE of money on for Times Square. If you were a contractor and influenced the decision to do that, you’re keeping quiet and saving face. If it is your tech, you are definitely not saying anything. […]

sixteen-nine.net
Tue, Aug 28, 2018 at 12:07 PM

Permalink

16:9: Hong Kong Firm Behind Clusterf*ck Kinetic LED Sign In Times Square Touting Job At DSE Stand

A couple of industry friends registered for DSE are on email lists for the show that included this one pushed out by Radius Displays, one of the companies behind the highly-ambitious, terribly ill-considered robotic Coca-Cola LED display in Times Square. The launch videos and photos of that kinetic LED sign for Coca-Cola in Times Square look amazing, but the thing has been a technical mess. […]

sixteen-nine.net
Wed, Jan 24, 2018 at 1:14 PM

Permalink

16:9: That Giant Coca-Cola Robotic LED Board in NYC (Surprise!) Has Issues

Damn near anyone who has done digital signage or digital OOH ops work will have seen Coca-Cola’s impressive, ambitious 3D robotic LED board in New York’s Times Square and thought, “Oh, that’s going to be an uptime nightmare. […]

sixteen-nine.net
Wed, Nov 15, 2017 at 1:37 PM

Permalink

16:9: Is Coca-Cola’s Big Robotic Billboard In Times Square Mechanical Overkill For Visual Effects?

The big three-dimensional robotic billboard that Coca-Cola bankrolled and switched on this summer in New York’s Times Square has generated lots of attention, and led to an interesting debate about whether it’s a brilliant showcase of attention-grabbing technology, or mechanical overkill for effects that could largely be created inside the content. […]

sixteen-nine.net
Mon, Sep 25, 2017 at 11:03 AM

Permalink

16:9: A Robotic 3D Video Wall … From 1990

Hat Tip @johnbirchman We told you yesterday about a 1967 robotic video wall (well, sorta … it was photo slides, not videos).  Here’s another example of a big video wall doing the robotic three-dimensional thing Coca-Cola has unveiled in Times Square. This one is from 1990, at the Epcot (Disney) theme park in Orlando. […]

sixteen-nine.net
Thu, Aug 31, 2017 at 7:01 AM

Permalink

16:9: Coca-Cola’s Crazy Robotic 3D LED Wall In Times Square Had A Forerunner … In 1967!

Scala’s Chief Product Officer Peter Cherna had a first-hand look recently at that robotic three-dimensional LED board that Coca-Cola bankrolled and installed in Times Square earlier this month, and it reminded him of something he saw as a kid some 50 years ago. […]

sixteen-nine.net
Wed, Aug 30, 2017 at 3:38 PM

Permalink

16:9: New Video of That Giant Robotic Coca-Cola LED Board In NYC

This is the best video I’ve found to date about that robotic LED board in Times Square. Depending on your musical tastes, you may want to mute this one. The video is by Hong Kong-based Radius Displays, which appears to be the company behind the overall project and the robotic LED set-up the company says is patented. […]

sixteen-nine.net
Fri, Aug 25, 2017 at 11:37 AM

Permalink

16:9: Video: Coca-Cola’s Morphing Times Square LED Board

Here’s a different video looking at that morphing 3D robotic display Coca-Cola has switched on this week in Times Square. […]

sixteen-nine.net
Fri, Aug 11, 2017 at 12:29 PM

Permalink

16:9: Coca Cola Switches On World First Robotic 3D LED Board In Times Square

Coca-Cola has had a big sign in NYC’s Times Square for a century, and this week the global brand turned on a new iconic sign billed as the world’s first 3D robotic LED billboard. It has 1,715 moving and 245 static LED cubes, with an overall visual footprint of 240 square meters, which in no metric terms, is approximately a lot. […]

sixteen-nine.net
Thu, Aug 10, 2017 at 3:06 PM

Permalink

16:9: Does the Coca-Cola rollout mean Google is entering the digital signage software/hardware competition?

I have a clear memory from two years ago of walking over to see the Google booth at Digital Signage Expo, and seeing three very smart, senior industry guys standing there taking it in from one corner – two of them looking somewhere between amused and disdainful. […]

sixteen-nine.net
Thu, Mar 16, 2017 at 7:11 PM

Permalink

16:9: Sharing A Coke In Times Square

Here’s a nice social media-driven campaign for Coca-Cola, as planned and booked by Posterscope in NYC’s Times Square. People were encouraged by the billboard to tweet their name to a dedicated campaign hashtag, and then see a “story” about their name appear on a digital board. […]

sixteen-nine.net
Wed, Aug 19, 2015 at 12:46 PM

Permalink

Projects: YCD, Intel, NEC Team Up With Coke On Cinema Offer

Companies like Christie and Barco have business units and focused efforts going after the cinema lobby business, as do  a few software companies, but a consortium is getting help from Coca-Cola to market its blended solution. The global soda brand is working with YCD Multimedia, NEC, Intel and Littlebit Technology on what a signage and experiential offer looks like for cinema operators. […]

sixteen-nine.net
Thu, Jun 11, 2015 at 8:36 AM

Permalink

Coca-Cola custom vending machines win JCDecaux Campaign of the Month

Every month JCDecaux employees vote for their favourite Innovate campaign via our internal social media platform, Bee. For January 2015, Coca-Cola was voted the Winner for their interactive campaign in Australia. […]

jcdecaux-oneworld.com
Mon, May 18, 2015 at 8:00 AM

Permalink

Coca-Cola Deliver an Advertising First – A Drinkable Billboard!

Coca-Cola is one of the most widely-recognised brands on the planet, and the famous soft drinks manufacturer is no stranger to thinking outside the box when it comes to its advertising campaigns.Last week Coca-Cola unveiled its latest marketing gimic to spread the word about its zero calorie drink, Coke Zero, by creating the world's first ever drinkable billboard. […]

feedproxy.google.com
Tue, Apr 7, 2015 at 10:57 AM

Permalink

Coca Cola make wishes come true with Wish Booths in Dubai

With many South Asians  moving to Dubai for work, Coca-Cola have created special Wish Booths that are activated by Coca-Cola bottle caps and have installed them around the city, inviting UAE (United Arab Emirates) residents to make a wish for their families back home. Some of these wishes went to India, Pakistan and the Philippines to become a reality. […]

Fri, Mar 27, 2015 at 4:21 PM

Permalink