Long-standing Out of Home specialist agency EMC Outdoor has promoted industry veteran Christie Massey to the position of President to help lead the agency into the future. Philadelphia, PA. 8/18/2022. […]
When it comes to digital media and Out of Home, all banner ads are not created equal. For some of them 400 x 1400 pixels translates to 14’ x 48’ and one impression turns into thousands. You’ve probably been hearing about it, but may have some questions before launching your first Programmatic Out of Home Campaign. […]
As we approach the unwelcome milestone of a year of dealing with the COVID pandemic, and as the promise of vaccine rollouts allows us to begin to see a light at the end of the tunnel, we thought it would be a good time to stop and take stock of things. Dealing with COVID mobility and Out of Home has been a bumpy road for everyone involved in the industry, from media owners to agencies and advertisers. […]
OOH Welcomes a New Era in Audience-First Media For years, Out of Home stood separate from almost all other advertising media, in terms of audience targeting capabilities and physical ad space. Until recently, we always saw the likes of TV, radio, and digital advertising that could reach audiences segmented in any manner of ways. […]
As we in Out-of-Home start to hit our stride in the new year, we also reflect on what proved to be a banner year in 2019. It was one in which OOH saw a resurgence like no other media has ever experienced. The media landscape changed drastically and brands across the board moved quickly to capitalize on OOH. […]
The new Geopath Insights released earlier this month usher in a new era of Out of Home media planning. As an industry, we are shifting from a focus on the format and location to a focus on the audience. […]
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]
The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are valuable for strengthening the foundation and effectiveness of campaigns. […]
At EMC Outdoor and EMC Events, we have officially launched our strategy team and named it Account LAB. This team acts as a strategic and creative plug-in, ready for engagement with you around your goals, challenges, and KPIs related to out of home, experiential and events. […]
For advertisers and marketers, data is our life-blood. It guides every strategic decision we make. We spend countless hours tracking, gathering, understanding, and interpreting it. […]
How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]
