L Squared is a busy digital signage software and solutions provider up my way in the Toronto area. CEO Gajendra Ratnavel will take a break next week and head down to Orlando for InfoComm. As part of a running series from readers, here’s why this guy goes … How many years have you been going to InfoComm? […]
Canadian Tire has opened a giant new store on the south end of Edmonton, on the main road out of town south to Calgary, and loaded it up with a whole bunch of digital. The South Edmonton Common store, which opened Friday, has more than 100 digital screens, including a video wall and an outdoor hi-rez LED. […]
After a second stretch of busy this year that has me pretty much in a fugue state (though tallboy cans of Shock Top snap me right out of it), I’m having a sufficiently slow week that there’s been time to actually plan. Cool concept. Must do that more. […]
Spotted this digital sign in the lobby of Toronto’s Delta Chelsea hotel last night, and groaned. It’s bad enough the design tries to shovel no end of print material into three zones on the screen. What made me crazy looking at this was the most basic thing: the image files don’t fit the resolutions of the zones they are dropped into. […]
The Canadian digital OOH media company PATTISON Onestop has launched a new mobile-enabled advertising service called Engage, which mashes up NFC, SMS and QR codes as mechanisms to bridge big digital posters and the smartphones carried by most consumers. […]
Microsoft Canada has pushed out a useful report about the fleeting attention spans of today’s consumers – pointing out it’s not just kids and young adults who can’t keep their noses out of their devices. The attention span study is a free download and is based on both online surveys and neurological research done late last year. […]
Here’s an interesting use-case for projection mapping – crowd control. Canada’s Wonderland – a big theme park on Toronto’s outskirts – does a nightly projection mapping show on the park’s fake mountain structure near the entry/exit gates. It closes the park’s evening, and pulls people from all over the park to see the mountain transformed. […]
The best of intentions, but not the best follow-through meant I registered to go see Samsung Canada‘s new executive briefing centre in suburban Toronto yesterday, but never actually got away from world HQ. Stupid-busy. But Computer Dealer News has a post up that includes numerous pix of the new digs in Mississauga. […]
When I watched a video a couple of months back about a corporate communications digital signage program in the customer contact center at Blinds.com, the first words out of my mouth were: “That’s <naughty word> brilliant. […]
I did not realize the whiz-bang Lowes Holoroom augmented reality design thingie that is being tested in some Canadian stores was just up the road from me at the local DIY palace. But I bumped into it this weekend in my quest for other home repair stuff. Lotsa PR buzz. […]
If you have sold digital signage solutions at all, you have undoubtedly come across clients – particularly brands, their field marketing agencies, and events companies – who didn’t want to buy your stuff. They wanted to rent it. Because they didn’t need it for long. […]
Digital signage is still quite a young industry, but some of its people have been around a very long time. Toronto-based Capital Networks is celebrating 24 years in business as of today, the same day my daughter Claire has turned 25, which is also mind-wobbling. […]
Samsung has been running an interesting video wall/social integration piece at Toronto’s Yonge-Dundas Square that’s buily around driving hype for the company’s latest smartphone, the Galaxy S6. […]
One of the emerging trends in large format digital displays and walls will, I think, be generative, visualized content based on data and then dynamically rendered. It will happen because the investment goes in at the front-end but the content keeps refreshing itself, as opposed to needing to be re-thought and re-made regularly. […]
The DSrupted 2015 website is now live, the agenda is out and ticketing is live for the event, Sept. 16th in Toronto. We’re pulling together our speakers and already have commitments from a couple of really, really good ones. […]
