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‘Made for the Moment’ murals depict Canada’s eternal love of soccer

As part of their “Made for the Moment” campaign, Frito Lay Canada commissioned mural artists Carson Ting and Adrian Hayles, to create soccer-themed murals in Toronto and Vancouver. Photos courtesy PepsiCo Foods Canada In light of the recent FIFA World Cup, Frito Lay Canada spearheaded two mural installations to highlight the country’s ongoing relationship with the game of soccer. […]

signmedia.ca
Wed, Dec 28, 2022 at 2:31 PM

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INEO, Western Media Group launch largest advertising campaign to date

INEO, a B.C.-based developer of in-store digital advertising solutions, recently launched its largest advertising campaign to date with Western Media Group. Photo courtesy INEO INEO, a B.C.-based developer of in-store digital advertising solutions, recently launched its largest advertising campaign to date with Western Media Group. […]

signmedia.ca
Mon, Jul 25, 2022 at 3:26 PM

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Vistar releases reach and frequency planning capabilities for DOOH

Vistar Media, a global provider of software for digital out-of-home, launches the reach and frequency planning capabilities to inform media allocation pre-campaign, allowing buyers to adjust targeting and budget allocations in order to achieve their DOOH campaign goals. […]

signmedia.ca
Tue, Jun 7, 2022 at 3:45 PM

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Broadsign releases System-on-Chip smart screens and solutions

The System-on-Chip (SoC) beta from Broadsign is now available. The System-on-Chip (SoC) beta from Broadsign is now available. The new Broadsign solution supports the LG webOS and Samsung Tizen smart screen operating systems, as well as the BrightSign OS, to enable intelligent out-of-home (OOH) ad playlist generation, proof-of-play reporting, and dynamic campaign delivery. […]

signmedia.ca
Tue, May 17, 2022 at 9:53 PM

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Share Love this Valentine’s Day with OUTFRONT Media Instagram Filters

NEW YORK, February, 13 2020 — OUTFRONT Media Inc. (NYSE: OUT), one of the nation’s largest out of home advertisers, announced today that it has developed a new Instagram filter for its Share Love campaign that will run from Feb. 13-14. […]

digitalsignageconnection.com
Thu, Feb 13, 2020 at 9:34 AM

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OAAA’s plans for the rest of 2018

Re-charged by the Labor Day holiday, we’re ready for a busy, productive fall. Here’s what’s next: First, we Get Out of Home. On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. […]

specialreports.oaaa.org
Tue, Sep 4, 2018 at 8:30 AM

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