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Burger King Using AI For Dynamic Recommendations On Ordering Touchscreens

The tech blog VentureBeat has an interesting post up about how major QSR chains are following the lead of McDonald’s by applying artificial intelligence for driving sales and customer experience. It notes that Burger King worked with Intel and an AI company to come up with a recommendation engine for touchscreen ordering. […]

sixteen-nine.net
Thu, May 20, 2021 at 8:08 AM

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16:9: Digital Signage Tech Provider STRATACACHE Closes Massive QSR Drive-Thru Deal With RBI

Dayton, Ohio-based digital signage solutions company STRATACACHE has bagged and closed a massive deal that sees it providing software, hardware and services to three of the larger QSR chains in North America, The deal involves more than 40,000 screens at Burger King, Tim Hortons and Popeyes locations in Canada and the U.S. […]

sixteen-nine.net
Wed, Oct 28, 2020 at 6:44 PM

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Burger King Re-Purposing Screens Inside Lockdown Stores To Celebrate Workers

QSR giant Burger King has found an interesting way to re-purpose self-service order screens that are not being used right now, because in-store dining is barred in most or maybe all jurisdictions. The company’s order-ahead smartphone app allows users to write thank you notes and props to staff, that then appear on the self-service screens and menu displays. […]

sixteen-nine.net
Tue, May 12, 2020 at 10:11 AM

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McDonald’s OOH Ads Geofenced to Waze Reaches 1.9 MM (OAAA)

McDonald’s earned 6.4 million mobile impressions by tying together billboards and in-app advertising on Waze, a community-based GPS navigation app and OAAA member. The campaign used more than 300 billboards equipped with geofencing technology in the Southern California market to serve Waze users in close radius in-app ads. […]

specialreports.oaaa.org
Mon, Mar 25, 2019 at 8:49 AM

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