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16:9: Stephanie Gutnik explains programmatic DOOH ad buying, SSPs and DSPs

Guest Post: Stephanie Gutnik, BroadSign If you spend anytime thinking about advertising in digital signage these days, you have likely come across the term programmatic. Stephanie Gutnik You might also be unsure of what that P Word means, as the term has been co-opted and used in many ways. To further the confusion, throw in all of its accompanying acronyms, like SSPs and DSPs. […]

sixteen-nine.net
Sun, Jan 22, 2017 at 2:20 AM

Wednesday, November 2, 2016 Wed, Nov 2, 2016

Monday, October 24, 2016 Mon, Oct 24, 2016

Monday, October 17, 2016 Mon, Oct 17, 2016

Wednesday, April 20, 2016 Wed, Apr 20, 2016

16:9: BroadSign Extends DOOH Ad Targeting Platform To Smartphones

Montreal-based, ad-centric, signage software firm BroadSign has started making noise about a new mobile product – helpfully called BroadSign Mobile and aimed at digital OOH networks, notably retail ones. The company has a deal with Denver’s Xprnc Media to blend conventional digital OOH marketing on 55-inch displays with directly tied and target mobile messaging. […]

sixteen-nine.net
Wed, Apr 20, 2016 at 1:41 AM

Thursday, February 18, 2016 Thu, Feb 18, 2016

BroadSign Integrates Platform With Outdoor-Centric Key Systems

It’s slightly weird that with all the software companies out there chasing digital signage and digital out of home business – 100s of them globally – the two that dominate the ad network industry are a few blocks away from each other in Montreal. Ayuda Media Systems is in historic old Montreal, along the riverfront, and BroadSign is up the hill in the central business district. […]

sixteen-nine.net
Thu, Feb 18, 2016 at 6:00 AM

Tuesday, February 16, 2016 Tue, Feb 16, 2016

16:9: DSE 2016 Booth Field Guide: BroadSign

BroadSign, Booth 2510 Here’s what Stephanie Gutnik, Director of Marketing and Business Development at BroadSign, says about the Montreal company’s Digital Signage Expo plans for this year: Why do people going to DSE need to put your company on their Must See list of booths?  The BroadSign digital signage software platform has never been more front and center at a trade show than it is this year. […]

sixteen-nine.net
Tue, Feb 16, 2016 at 2:51 PM

Monday, November 30, 2015 Mon, Nov 30, 2015

Thursday, September 24, 2015 Thu, Sep 24, 2015

Monday, August 24, 2015 Mon, Aug 24, 2015

Brazilian QSR Bob’s Targeting 1,000 BroadSign-Powered Menu Systems

I was asked by a contact recently why there were not more North American companies active in the South American market, and my honest answer was that I didn’t really know, but suspected much of that had to do with companies up here not knowing the size of the opportunities, and the scale of the challenges with wholly unfamiliar markets like Brazil and Colombia. […]

sixteen-nine.net
Mon, Aug 24, 2015 at 8:52 AM

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