I’m kinda breaking my own podcast rule here by interviewing someone for a second time, but Burr Smith has been a busy guy lately – buying companies and fighting patent trolls. I spoke with the CEO and owner of BroadSign a couple of years ago, but it was more than time for an update chat given recent events. […]
Broadsign owner and CEO Burr Smith is seemingly the man of the moment in the digital OOH business. He made some waves by acquiring crosstown rival Ayuda Media Systems in late April, and he’ll no doubt stir things up again with news his company has acquired the digital OOH ad exchange Campsite, which like Broadsign and Ayuda is based in Montreal. […]
There are times when mergers I hear about just send me into cross-eyed head-scratching mode, and others when my immediate reaction is: “Ok, that makes sense.” Broadsign acquiring Ayuda makes sense. Both companies are well established and much respected in the digital OOH sector. […]
Guest Post: Rob Côté, Broadsign When it comes to choosing a digital signage player, most network operators will go with a PC running Windows or Linux, but it’s not the only choice out there. Android boxes, Chrome OS, and systems on a chip (Soc) have all come into their own as platforms in recent years. Each has found a following among digital signage network owners and operators. […]
Broadsign – DSE Booth Number 2022 Why do people going to DSE need to put your company on their must-see list of booths? DSE is one of the best opportunities for visitors to get face-to-face time with our product people and really dig into all the ways we’ve been expanding out platform. […]
Broadsign has announced a very nice deal – at least in terms of scale – to steadily convert Starlite Media’s 6,000 static outdoor ad displays to free-standing digital units, and run them using Broadsign’s data-centric CMS and programmatic ad buy/target capabilities. […]
There’s an interesting piece in the Montreal newspaper La Presse about Broadsign and its CEO/backer Burr Smith. La Presse is a French language publication, but I have just discovered its posts nicely roll over to English language versions. […]
Guest Post: Samantha Brault, BroadSign Samantha Brault In the world of advertising, making an impact can be challenging. With consumers being exposed to hundreds, if not thousands, of ads each day, every brand is vying for their attention. So how do you make your campaign stand out from the crowd? […]
Las Vegas-based demand side digital OOH media platform Adomni has struck a partnership with Montreal-based and DOOH-focused software shop Broadsign to make the latter’s end-users 33,000-plus screens available to buy online. The Broadsign Reach supply-side platform (SSP) is now seamlessly integrated into Adomni’s demand-side platform (DSP), says a press release. […]
Guest Post: Vince Banks, Broadsign Around the world, digital out-of-home (DOOH) inventory has begun to be sold programmatically. As major players in the DOOH space make programmatic a top priority, it’s expected that this new sales model, with all its associated benefits, will quickly become an industry standard. […]
Broadsign has pushed out a set of press releases and case studies highlighting a partnership with the demand side media platform Outmoove, and going into how live data is being used to fine-tune targeted digital OOH advertising. The most interesting of them is a campaign for Peugeot to promote its corporate minivans with SMBs and entrepreneurs. […]
Montreal’s Broadsign has bagged a nice del to drive some 500 screens at 18 Westfield shopping malls across the U.S. […]
Broadsign – Booth 1731 Why do people going to DSE need to put your company on their Must See list of booths? DSE is the chance to get a live, personal demo of our complete digital signage platform. Our product experts will also be on hand to answer any and all questions. And with our recent rebrand, our booth got a major facelift this year! […]
It will be BroadSign Control under the hood, going forward, for the digital poster network run by smart cities-centric media company Intersection. […]
Montreal-based CMS software company Broadsign has revealed a refreshed brand today, as well as tweaks that clean up the names for core products. The logo looks a bit different in terms of color and font selection, and the capital S in BroadSign is gone, so it is now Broadsign. Fine by me. […]
