This is more OOH than DOOH, but a really good example of using a mechanical element to help illustrate a product on an outdoor ... […]
Hat Tip Kelson Schmitt for pointing this out … It’s unfortunate this is necessary, but noting that, also interesting that a Brazilian out of ... […]
This is a fun little “activation” at a Brazilian airport that pairs a famous painting and consumer brand, using anamorphic illusion creative on a ... […]
Mosaic video walls used to be something that I’d see used quite often in digital signage projects, but the rise of DV LED seems to have curbed their use. Here’s a great example of one that went up at a sales center for a big real estate project in Brazil. Parque Global is billed as the largest real estate development in Latin America, located in São Paulo. […]
The video is in Portuguese, but even with a likely language hurdle you should be able to latch on to the working of this projector-driven plane boarding system now being used by a Brazilian airline at several airports. The idea is to have overhead projectors at gates organize boarding based on seat assignments shown and shifting on the floor. […]
This is a building in Sao Paulo, Brazil with a low-rez LED light facade, with content put together by the Istanbul, Turkey HQ’d creative shop Ouchhh. I like what they did, but the explanation/description is one of those art gallery “Ummm-OK-yeah-yeah-I-see” narratives that is a little too out there for my bottom-feeder brain. […]
I have traded emails with Joaquim Lopes for at least couple of years now, and he has been telling me about his company 4YouSee and its efforts providing software and services to the Latin American digital signage market. He was at Integrated Systems Europe in Amsterdam a couple of weeks ago, and when we finally met in person, I suggested we grab a quiet spot and do a podcast chat. […]
Sao Paulo, Brazil-based start-up OOZO TV is marketing a digital signage solution built around social media and ultra low-cost Raspberry Pi 3-driven media players. The company is touting what it calls a hyperlocal custom content solution that draws much of its content from real-time feeds from social media networks like Instagram. […]
Here’s an interesting way to get around a city’s billboard advertising laws – use projection and make the windows of rented commercial space the billboard. That’s what Citibank has done at its high profile branch on Faria Lima Avenue in São Paulo, Brazil. […]
We saw some fantastic campaigns in September, from digital to interactive and showcase executions, appearing across a range of formats and environments. Have a browse here, get inspired and discover some of our favourites including the winning Campaign of the Month! […]
I was asked by a contact recently why there were not more North American companies active in the South American market, and my honest answer was that I didn’t really know, but suspected much of that had to do with companies up here not knowing the size of the opportunities, and the scale of the challenges with wholly unfamiliar markets like Brazil and Colombia. […]
It looks like a partnership that saw Digital Signage Expo take its act to South America this summer paid off for Atlanta-based Exponation. The company is reporting that Digital Signage Expo South America (DSE SA) attracted 3,800 unique visitors to the event last month, a number pretty much the same as what the mother ship show does annually in Las Vegas. […]
