COVID-19 has left a mark on the world, and it’s not going away anytime soon. In… The post A marketer’s guide to recessionary spending appeared first on Wrapify Blog. […]
More and more marketers are testing out-of-home (OOH) placements as an alternative channel to digital mediums.… The post Why digital marketers are moving from display ads to OOH appeared first on Wrapify Blog. […]
Of the top 100 OOH advertisers, nearly one quarter are technology brands, including Apple (#2), Amazon (#6), Dell (#37), Google (#5), Microsoft (#26), and Samsung (#17). “Tech brands continue to increase their spend in OOH and have steadily become top users of the medium,” said OAAA’s Chief Marketing Officer Stephen Freitas. […]
