No doubt that OOH advertising is now more popular than social media not just because of its efficiency but because of its engagement level. […]
There are so many types of advertisements in the world. There are mobile advertisements that can be found on our devices, advertisements that decorate public transit and other vehicles on the road, and even as we walk through the streets. […]
While the first billboard was built in the early 1800s, OOH advertising is believed to have existed for 40,000 years. Advertisers are becoming more creative with their branding efforts as this medium sees improved methodology improvements every year. […]
As various countries are opening up after the pandemic, the footfall is slowly increasing, and the demand for home advertising is rising again. […]
If you are a business owner, then you are probably familiar with digital marketing already. Many would argue that digital marketing is the most effective and useful way of advertising and marketing one’s business in 2022. Other methods like television and radio simply aren’t effective anymore. […]
The Gaining Popularity of Truck Ads There are so many ways to advertise, the possibilities are endless. From billboards to mobile ads, we see advertisements around us whether we like it or not. […]
When we think of out-of-home media in the past, we only think of traditional methods of brand promotion. However, thanks to technological advancements, out-of-home media now has a much wider scope, giving advertisers many options for digital brand promotion. For marketers on a tight budget, outdoor advertising is the best option. […]
Search Engine Optimization, or SEO, is the practice of optimizing a website to increase its rank in the search engine results pages (SERP) for certain queries. In general, the higher the rank, the more traffic the website will receive from the search engine. […]
Mobile billboards are more than just billboards. They’re space-smart because they are continuously moving and as a fact, they are also cost effective when compared to traditional billboards and other media of advertising. […]
Mobile billboards are, to put it in simple terms, moving billboards. They are most often found on the side of moving vehicles, such as in public transit and taxis, but they are most frequently seen on the side of large trucks. […]
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To be successful in the business world, it’s important to have a clear and concise marketing strategy. But for many small businesses, crafting an effective marketing plan can be a daunting task. […]
In previous times, posters were usually made by hand. Therefore, people spent their maximum time and effort making posters. At that time, to produce engaging posters, firstly, people used to learn graphic designing skills, and then they practised it. […]
Ever wondered why some brand names are synonymous with the product itself? How does ‘cola’ represent all soft drinks? How does one ask for a Band-Aid and not an adhesive bandage? […]
There are many contributing factors that go into making a campaign successful. Some of these factors include the target audience, the ad’s message, the design of the ad, and the media outlets used to run the ad. It’s important to carefully consider all of these factors when designing and running a campaign. […]
