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Beacons Driving Fitting Room Traffic In American Eagles

The Washington Post has a piece up about how BLE beacons are influencing shoppers in American Eagle Outfitters stores in the US, with foot traffic into the fitting rooms jumping when beacons were used. The retailer is working with mobile app co Shopkick in 100 of its stores, using beacons to incent people to head to the back to try something on, in exchange for what amounts to reward points. […]

sixteen-nine.net
Wed, Oct 15, 2014 at 10:49 AM

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