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Top Tech Trends Impacting Location-Based Marketing

In a world full of digitized interactions, marketers need to find a way to engage consumer bases that is more plugged in than ever before. Keeping up with the competition in this cluttered ecosystem has never been more difficult or more crucial for marketers. This means embracing emerging technology and understanding how to harness its dual nature of disruption and innovation. […]

emcoutdoor.com
Tue, Feb 5, 2019 at 11:20 AM

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Out of Home’s Shift from Knowledge to Skill-based Planning

The digital world has shifted the way that we all think about reaching consumers. Today, we can dig into deep levels of data and analyze critical information that gives us incredible insights into customer behaviors. For planners and marketers, these insights are valuable for strengthening the foundation and effectiveness of campaigns. […]

emcoutdoor.com
Tue, Dec 11, 2018 at 12:35 PM

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Out Of Home Media In 2018: 5 Important Trends (EMCOutdoor)

As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home (OOH) industry.  This year, OOH has seen solid growth as a part of the media plan, moving from 5-7% spend on average  according to a new online activation study released by Nielsen. […]

emcoutdoor.com
Wed, Dec 20, 2017 at 12:52 PM

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How DOOH can help care for the elderly

Last week’s announcement that the state pension age will rise to increase to 68 in 2039 (seven years earlier than previously planned) once again brings into stark focus the ageing demographic of the UK population. […]

outofhome.net
Tue, Jul 25, 2017 at 5:55 AM

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How can Out of Home complete the media puzzle? – Thoughts on the recent OAAA Conference (EMC Outdoor)

I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future.  All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]

emcoutdoor.com
Mon, Jun 5, 2017 at 12:47 PM

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How out of home media helps reach continuing education students

How do you ensure your marketing plans are reaching busy working adults looking to return to school? With over 7,000 higher education institutions in this county, the market is saturated and competition is at an all-time high (https://nces.ed.gov/, U.S. Department of Education, National Center for Education Statistics. […]

emcoutdoor.com
Fri, May 12, 2017 at 11:46 AM

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Amplifying Your Digital Media Plan with Out of Home

With other traditional media channels like print, radio and broadcast TV waning amidst the ever-changing consumer landscape, many brands have been investing huge dollars in digital ads. “Revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase of 19 percent from $27.5 billion last year (2015)”. […]

emcoutdoor.com
Fri, Mar 24, 2017 at 5:00 PM

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The Future of OOH is in the Stars

No, this headline is not about placing billboards in space – although that was once proposed by Richard Branson who thought he could use powerful lasers to project a Virgin logo onto the lunar surface that would be visible from Earth. I hope he doesn’t give up on that idea. […]

thoughtleadership.oaaa.org
Mon, Feb 6, 2017 at 4:42 PM

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Out of Home in the Era of Big Data

Byte, Kilobyte, Megabyte, Gigabyte, Terabyte, Petabyte, Exabyte, Zettabyte, Yottabyte, Brontobyte, Geopbyte.  (Yup… Brontobyte…Sounds like something from the Flintstones, but ok, sure…) We’ve all heard about Big Data, it’s everywhere in the news. But what does this all mean for Out of Home? Let’s start with establishing a sense of scale. […]

thoughtleadership.oaaa.org
Thu, Jan 19, 2017 at 2:05 PM

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Don’t Fear the Reaper

Big Data has huge implications, but it’s been around us a long time. Let’s start at the beginning – birth, where you’re assigned an NHS Number (in their own words: a Unique Patient Identifier). Any healthcare you receive will be assigned to it. […]

outofhome.net
Fri, Sep 23, 2016 at 7:29 AM

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