Geopath’s new vision lays out an exciting roadmap for the future of Out-of-Home media measurement. Geopath has long been the accepted, independent measurement body for Out of Home media measurement. Several years ago, they undertook a sweeping initiative to upgrade the measurement system for OOH media. […]
As EMC Outdoor celebrates 30 years in business, it occurs to me that our journey mirrors the trajectory of the “Outdoor Advertising” industry and Big Tech. […]
Branding Locally in the Time of Covid “Know your audience” has always been a key mantra driving advertising; today it is more relevant – and imperative that marketers select appropriate media to reach the audience with greater precision based on behavioral data. Local Out of Home media distinctly and uniquely operates in the real world, offering marketers an opportunity to connect based on behaviors by time, place, context and with creativity. […]
As the fallout from the spread of COVID-19 continues to unfold, with unparalleled steps being taken to ensure public safety from the coronavirus disease, EMC Outdoor remains committed to providing the best outcomes for our clients. […]
As we in Out-of-Home start to hit our stride in the new year, we also reflect on what proved to be a banner year in 2019. It was one in which OOH saw a resurgence like no other media has ever experienced. The media landscape changed drastically and brands across the board moved quickly to capitalize on OOH. […]
Out-of-home advertising is on the rise. Thanks to digital integration and creative new uses, 2019 was a year of major growth for OOH and its many forms, causing more brands to leverage it and realize its benefits. Last year, we saw better and more integrated campaigns, which came with better alignment and comparability with other media like digital, TV and print. […]
Philadelphia, December 20, 2018 — Betsy McLarney, CEO of EMC Outdoor, a nationally recognized, location-based marketing agency headquartered in Philadelphia, PA, was elected as a new member to the Geopath Board of Directors. […]
As we enter 2019, we look forward with excitement at what new opportunities and developments lay ahead. We’re eager to gain deeper engagement, more connectivity and a better understanding of the world around us. These are all major focal points that will make us better marketers and planners that create more effective out of home, trade show, experiential and digital campaigns. […]
The New Year is fast approaching and, as we turn the corner from 2018 to 2019, I want to take a look at trends that are gaining ground in Out of Home. As marketers and media planners know, staying up on the latest technologies and innovations means future-proofing your business and creating a sustainable operation built for success. […]
In recent years, Out of Home (OOH) advertising has gained greater recognition as a core part of an integrated media plan. As the format gains popularity, the digitization of media assets is rapidly transforming how and why advertisers use it. Digital Out of Home (DOOH) allows brands to amplify their messages in dynamic and engaging ways. […]
The latest Global Ad Trends report from the World Advertising Research Center (WARC) states, “successful brands allocate an average 13% of their media budget to out of home.” Since reading the report, I have been interested in understanding more about these successful brands. […]
As 2018 fast approaches, I see a number of key trends that will continue to dominate the Out of Home (OOH) industry. This year, OOH has seen solid growth as a part of the media plan, moving from 5-7% spend on average according to a new online activation study released by Nielsen. […]
The Reports of Retails’ Death are Greatly Exagerated We’ve all seen the headlines – “Brick and Mortar is Dead”, “Online shopping is the biggest thing in the universe”, etc… The growth of online shopping has been a popular headline for several years now, you can hardly look at any advertising related news sites without seeing an article with dire pronouncements about the death of real stores, and the huge growth of Amazon and other online retailers. But just the other day Starbucks announced they were closing their online store. […]
I left our industry conference, OAAA/Geopath #LookOut2017, a couple of weeks ago with profound excitement about where our industry is headed, the opportunities that abound and our society’s future. All the right questions were asked as the industry is moving towards an embrace of technology, data and audience identification. […]
It’s March and Summer is not far behind: This summer between Memorial Day and Labor Day, Americans will take over 600,000,000 long distance trips (TripAdvisor). Combine that with the fact that in 2015 leisure travelers in the U.S. […]
